YouTube is making some notable changes to the ad controls available to creators. Starting November, YouTube is removing individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos, according to a company support document signed by member ‘Rob’. from the YouTube team.
Instead, creators will only be able to choose whether to enable or disable ads before or after a video. If you choose to display these ads, YouTube will choose to display pre-roll, post-roll, skippable, or non-skippable ads “as appropriate,” in accordance with a notice on another support document.
YouTube says it won’t be too bad. “Most creators shouldn’t notice a change because many of these ad formats are already enabled by default,” Rob said. “Last year, for long-form videos that had monetization enabled at the time of publishing, over 90% of videos had pre-roll, post-roll, skippable, and non-skippable ads.” But for creators who want finer control over the types of ads their viewers might see, this upcoming change might be disappointing.
YouTube is also introducing a few new ad options for mid-roll ads. For live streams, creators will be able to see a 60-second countdown before an ad appears, with the option to skip that ad if they don’t want to interrupt the broadcast. Creators hosting live streams will also be able to delay mid-roll ads by 10 minutes. And in the coming months, with long-form videos, YouTube says creators may choose to have automated mid-roll ad breaks. And those selected manually; currently you can only choose from one option or the other.