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Founded in 2012, Whoop is far from a household name in the world of fitness trackers. But over the years, the company has attracted its share of converts. He also hasn’t had a problem attracting venture capital over the years. The last time we inquired about the Boston-based company was in late 2019, when it raised $ 55 million. Now he’s back with a massive $ 200 million raise.

The Series F cycle brings Whoop’s total funding to nearly $ 405 million – a pretty massive investment for a company of its size. The round, led by SoftBank’s Vision 2 Fund, places the valuation at a staggering valuation of $ 3.6 billion.

Other investors include IVP, Cavu Venture Partners, Thursday Ventures, GP Bullhound, Complice, NextView Ventures and Animal Capital. They join a long list of former funders, including the National Football League Players Association, Jack Dorsey and a number of professional athletes.

The company’s targeting of athletes contrasts sharply with major consumer wearable devices like the Apple Watch and Fitbit. Indeed, the company offers a specific offer for sports teams, as well as solutions for companies, health and government / defense.

Whoop’s name hit the shelves recently when Fitbit announced a “daily readiness score” for the Charge 5, which many compared to the company’s more advanced analytics.

The company cites the “rapid growth” of its membership offering over the past year as a motivation to seek additional funding. This was likely motivated, in part, by the decision in 2019 to make the $ 500 portable free, while focusing on a subscription service that starts at $ 18 per month for an 18-month subscription (plus the subscription is shorter, the higher the monthly fee).

Whoop envisions international expansion beyond the United States and uses the massive influx of R&D money for its hardware, software and analytics solutions. The money will also be used to increase the workforce, which currently exceeds 500 (almost half of those employees having joined last year).

“We are excited to deepen our partnership with SoftBank as we expand internationally,” Founder and CEO Will Ahmed said in a statement. “Although we have experienced incredible growth over the past year, the potential of our technology and the vast market for health monitoring remains largely untapped. “

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