Where should sales be in product-driven businesses? • TechCrunch

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The adoption of growth through products is changing the way B2B companies conduct their business and leading some of them to reorganize their teams. What if “sales and products” or “sales and growth” had more meaning than “sales and marketing”? Let’s explore. — Anna

The New Direction of Product-Driven Sales

Product-driven sales is a model in which the product, not traditional marketing, helps companies understand who their next big customer might be.

Think of a freemium development tools company, for example: instead of looking for which CTO downloaded their latest whitepaper, they look for organizations that already have dozens of employees interacting with their product daily.