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What is “Cheugy”? The guide for adults disconnected from children’s culture


There is a culture war raging on TikTok, Twitter and Instagram, and I’m not talking about the urban versus rural political quagmire that is destroying our nation. I’m talking about something big: Gen Z and Millennials go head-to-head over skinny jeans.

This week in generational battles: Generation Z vs. Generation Y

The simmering war between millennials and Gen Z has spread in recent times. The main battlegrounds are skinny jeans and side pieces, with minor skirmishes against the Harry Potter fandom saying “grown-up” and BuzzFeed quizzes.

According to Gen Z, not all of those millennial things are cool, undone, or cheugy (see below). Millennials, clearly stung by not being the coolest kids at the party anymore, respond with their own bursts, swearing you’ll have to remove their skinny jeans and extra-whip slats, half-coffee from their cold fingers and dead, and pointing out that you shouldn’t take the fashion advice of people who turn on LEDs in their bedrooms and eat TidePods.

Personally, I think millennials should capitulate: you can’t win a war for being cool with teens. But as a member of Generation X, I don’t inject myself into it. I’m happy to shrug my shoulders and say ‘whatever’, darkly convinced that none of this matters and that we will die on our own anyway. For a deeper dive, see Mina Le– this YouTuber fashion video exposes everything and even delves into the history of skinny jeans.

Definition of the week: “Cheugy”

“Cheugy” is an adjective used to describe someone or something that is cheesy but strives not to be. It doesn’t exactly mean “basic”; it does not describe the credits. It’s more for people who try too hard but still miss the mark. In other words, it’s a tailor-made insult for Gen Z to throw at aging millennials.

The word seems to have gained popularity on TikTok and is used to describe things like saying “I did one thing” when you post a photo of something you’ve done or really love Disney as an adult. . The trick to avoiding cheugy-ness is to live long enough that cultural signifiers that you think of as “cool” turn out of date, and then turn back into cool. (See “mom jeans” and The Linda Lindas below.)

This week the party has gone bad: Adrian’s bribe

Adrian Lopez, a teenager from the Los Angeles area, experienced the joy and sorrow of internet fame in just a few days. The saga began on Monday, when Adrian posted a simple TikTok video inviting children from his school to attend a graduation ceremony Saturday night in Huntington Beach, near Los Angeles. Something about the invite caught people’s attention, however, and soon after it went viral, with teens sharing it, TikTok’s almighty algorithm enhancing it, and influencers like 24kGoldn and Noah. Beck influence him.

Videos tagged #adrianskickback had attracted nearly 280 million views by Friday, and people have vowed to come from all over to witness the “party of the century.”

Only there was no party. There was only Adrian Lopez’s vision of a few school mates hanging out in front of the fire pit at the beach. With the help of a promoter, Adrian tried to get a venue and put on something, but the guy didn’t have time. On Saturday, the night of the party, everything had collapsed.

Thousands of children who had been locked inside for a year descended on Huntington Beach. As you might expect, there was a riot: fireworks were fired, walls were tagged, bottles were thrown at cops, rubber bullets were fired at revelers, arrests have been carried out and lessons have been learned. Another week on the internet.

Punk Band of the Week: The Linda Lindas

A few weeks ago I wrote about a sad, fake, all-female punk rock band Tramp Stamps. On the other hand, check out The Linda Lindas, basically anti-Tramp stamps. Dressed in group shirts and plaid skirts, these four Asian and Latin girls aged 11-16 recently snatched a Ramones-worthy firecracker killer from the Los Angeles Public Library. (How is punk rock to blow up the doors of the damn library?)

The Linda Linda sing about how sad it is not to be able to dine with his grandmother during the pandemic, a racist boy who was mean to them and another hot topic of interest to teenage girls. Anyway, the the video went viral, labels got interested and, for the 11 millionth time since 1957, Rock ‘n’ Roll was saved.

Viral Video of the Week: McDonald’s BTS Meal

K-Pop Boy Group BTS Teamed Up With McDonald’s To Launch McDonald’s BTS Meal, And Demonstrates Continued Popularity Of BTS, Promotional Ad was one of the most viewed videos on YouTube this week.

The meal consists of 10 pieces of McNuggets chicken, a cola, medium fries and (according to the ad) two “exclusive sauces chosen by BTS: Sweet Chili and Cajun sauce”.

I don’t know why these dishes are synonymous with BTS. I don’t know why BTS is still around. I’m not sure why everyone would care, but the point is, Korean pop stars promoting multinational food products are what kids want to watch on YouTube. We just have to take care of it. It’s a strange world. I’m going to shoot myself into space to escape.

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