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What do American consumers think?

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In early November, Bentley University and Gallup released the results of their Bentley-Gallup Business and Society 2023 report, which, among other topics, focuses part of its study on a survey of Americans about their views on how Companies will use artificial intelligence (AI) technologies. in the future.

To the question “In general, to what extent do you trust companies to use artificial intelligence responsibly?” », 38% of those questioned answered “not at all”; 41% answered “not much”; and 21% answered “a lot/a little”.

What is particularly telling is that, regardless of education levels, ethnicity, age groups and political parties, the proportion of those who trust “a lot/a little” in AI is only between 17% and 28%.

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To the question “What type of effect do you think artificial intelligence will have on the total number of jobs in the United States over the next 10 years?” », 6% of respondents think that AI will increase the number of jobs; 19% responded that there would be no effect on the number of jobs; and 75% responded that they anticipated a decrease in the number of jobs.

Artificial intelligence (AI) is advancing rapidly, but consumers and businesses are divided on how much they trust the technology. (Cyberguy.com)

Across education levels, ethnicity, age groups and political parties, those who think AI will reduce the number of jobs range from 66% to 80%.

Additionally, only one in ten American adults believe AI technologies do more good than harm, 50% believe AI technologies provide equal amounts of harm and good, while 40% respond that AI technologies do more harm than good.

By racial category, Black American adults (70%) and Asian American adults (67%) responded that AI technologies do more good than harm, or equal amounts of harm and good, compared to 60% of Hispanic adults and 59% of white adults. .

Finally, to the question “In your opinion, to what extent does artificial intelligence perform the following tasks compared to a person?” ”, respondents were asked to comment on a list of nine different tasks currently performed by human workers.

Examples of the percentage of respondents who believe that AI technologies “work better than a human” include “personalize the content I see” (38%), “recommend products or services to me” (27%) and “helping students with homework or studying” (26%).

Examples of the percentage of respondents believing that AI technologies “work worse than a human” include “recommend me for medical advice” (62%); “drive me somewhere” (68%); and “recommend employees a company should hire” (69%).

In 2023, 63% of U.S. adults responding to the Bentley-Gallup Business and Society report say businesses have an “extremely” or “somewhat positive” impact on Americans’ lives, an eight-point increase from the Bentley University 2022. -Galop Force for good study.

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Yet how will this “extremely/somewhat” positive view of corporate America – expressed by five in eight American adults in 2023 – remain in the “positive view” category in the future? In the near future, AI technologies are expected to be rapidly adopted by the American business community.

Given that 79% of U.S. adults surveyed “don’t trust companies to use artificial intelligence responsibly,” this issue is quickly emerging as a serious challenge to the image of U.S. businesses in the future. And this challenge to American businesses is likely to happen sooner or later.

Goldman Sachs Research estimates that U.S. investment in AI could approach $100 billion by 2025. According to Goldman Sachs Research, this economy-wide investment in AI is expected to be concentrated in four segments of the economy. Key activities: companies that train and develop AI models, those that provide the infrastructure (e.g. data centers) to run AI applications, companies that develop software to run applications AI-enabled and enterprise end users who pay for this software and cloud infrastructure services.

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This is where the conundrum arises. On one side, American consumers who “do not trust companies to use artificial intelligence responsibly”, and on the other, American companies across sectors who are enthusiastically adopting the latest AI technologies to improve existing products and services, develop new products and services and use AI technologies to increase the efficiency of their operational processes.

The American business community must thoughtfully manage this transition to adopting AI technologies, or if this transition is poorly managed, face the consequences of growing antipathy among American employees and consumers.

CLICK HERE TO READ MORE FROM THOMAS HEMPHILL

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