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Walmart’s new brand offers bridal wear for as little as $89, with plus-size dresses and chic bridal looks


WALMART is launching a new bridal line with wedding dresses costing as little as $89.

The collection will be launched on October 13 with 50 pieces and will be seen for the first time by fashion fans at New York Bridal Fashion Week.

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Walmart has announced a new line of bridal wear that will debut in OctoberCredit: Getty
The collection, made by plus-size-focused brand Eloquii, will be available online and will feature dresses starting at $89.

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The collection, made by plus-size-focused brand Eloquii, will be available online and will feature dresses starting at $89.Credit: Wal-Mart

Super-retailer Walmart has teamed up with star plus-size brand Eloquii, which specializes in providing on-trend looks for clothing for women aged 14-28.

Called Bridal by Eloquii, the line will include wedding dresses and other formal wear for rehearsal dinners, engagements and bachelorette parties, QUARTZ reported.

Dresses will start at $89 and each item will cost less than $900.

In a statement from the brand, Eloquii said they “heard loud and clear that brides need a complete wedding wardrobe, not just a memorable look for the wedding day itself.” , according to QUARTZ.

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Eloquii is just one of three affordable digital brands from Walmart, Bonobos and Allswell also offering value-priced products through the big box store.

In 2011, Eloquii was created, and it started as a part of longtime fashion giant The Limited.

There was a relaunch of Eloquii in 2014 as its own online brand before Walmart acquired it in 2018, QUARTZ reported.

The October launch comes at a time when weddings are particularly abundant.

Covid has left many couples postponing nuptials over the past two years, and 2022 is expected to see around 2.5 million weddings, The Wedding Report said.

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This is apparently the highest number of marriages since 1984.

Wedding costs for this year will average $24,300, according to the site.



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