Walmart is expanding its suite of virtual try-on services for shoppers with today’s news that it plans to acquire Memomi, an optical AR technology company and current Walmart partner providing a virtual try-on experience for shoppers. eyeglasses. Terms of the deal were not disclosed, but Memomi has enabled digital measurements for all Walmart and Sam’s Club customers since 2019, the retailer said.
This partnership had covered more than 2,800 Walmart Vision Centers and 550 Sam Clubs. Technology also powers the optical e-commerce experience on SamsClub.com.
Although Memomi’s website touts how its technology can be used in product categories beyond optical – including beauty, fashion, accessories, footwear and more. – Walmart declined to discuss its future service plans in these areas. Instead, the retailer told us it’s focused solely on leveraging Memomi’s virtual optical try-on capabilities.
However, Walmart has invested in a number of new technologies in the virtual fitting space, most notably with its recent launch of an AI-powered virtual clothing fitting feature powered by its acquisition of Zeekit. Last week, it also launched an AR feature that lets users see furniture and other decorative items appear in their own space.
With the addition of Memomi, the retailer says the interest was in both the tech and the team. Co-founders Salvador Nissi Vilcovsky and Ofer Saban will join Walmart, along with other team members when the deal officially closes in the coming weeks, following regulatory approval. Although the new official titles from the founders are not yet available, the Memomi team will join the Walmart Global Tech team, we are told.
Walmart described the deal as the “next step” in providing personalized and affordable access to online optical care, suggesting the company aims to take on more competitors such as 1-800 Contacts as well as online brands such as Warby Parker with the acquisition. By integrating his technology partner in-house, he can also work more closely with the team on future developments and integrations, even if these remain limited to online optics.
“Customers are looking for digital access to care, at home, and buying eyeglasses is no different,” David Reitnauer, vice president, specialty services, Walmart Health & Wellness, said in a statement. “This acquisition supports our Health and Wellness mission to provide accessible care
to the communities we serve.
“We are thrilled to welcome the Memomi team to Walmart and add their capabilities to our industry-leading virtual reality technology that is transforming the retail experience for our customers and members,” added Cheryl Ainoa, Vice-Principal Senior President, New Businesses and Emerging Technologies, Walmart. Global technology.