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The Council of State urgently validated on Wednesday the request of an association against a decree which was to ban the 1er October designations such as ” steak “ Where “bacon” for products based on vegetable proteins, according to an interim decision consulted by AFP.
By suspending this decree long demanded by the interprofessional meat and livestock associations, the administrative jurisdiction is following the European position, which authorizes the use of terms of animal origin, except for milk-based products.
The organization Protéines France, which defends manufacturers in the vegetable protein sector (Herta, HappyVore, etc.), filed an interim order last Friday against a government decree of June 29, considering in particular that its entry into force on 1er next October did not give them enough time to reorganize their activities.
The terms sausage, caviar, meatballs or carpaccio would, according to the government, also have been reserved for products made of meat.
The decree caused, according to the complainants, the confusion of consumers and manufacturers, who are struggling to determine its scope of application, at the risk of losing market share.
The organization is delighted with this reprieve “auspicious”but remains “prudent” pending a decision from the highest administrative court on the merits, the association’s lawyer, Guillaume Hannotin, told AFP.
“The Council of State accepted our plea based on the impossibility for vegetable foodstuffs to leave the lexical field which comes close or far from meat”, he welcomed. Moreover, according to him, certain names have originally no relation to meat, such as ” steak “which means ” slice “ in English, or “carpaccio” named after the Italian painter who made red prevail in his paintings, recalls the lawyer.
The Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) had challenged the urgency of suspending, considering that the promulgation of a law on the subject in 2020 had, on the contrary, enabled them to take their measures before publication of the implementing decree on 29 June.
In October 2020, the European Parliament had rejected by a large majority a text aimed at prohibiting the use of terms of animal origin for plant products – except for designations ” yogurt “, “cream” Where ” cheese “ applied to products without animal milk.
With the publication of its decree at the end of June, France had become the only country in the European Union to go against this decision.
Mediapart republishes below the article “Forcing “vegetable steaks” to change their name? The False Argument of Transparency”, posted July 12, 2022.
Vegetable steak, vegetable bacon, sausages or vegetable chipos… Many alternative products to meat currently offered in supermarkets or organic stores will have to change their names. A decree published on June 30 prohibits them from using denominations borrowed from the world of meat.
Meat professionals, who have been waiting for this decision for years, applaud. Thus, the pork sector, Inaporc, salutes “a measure in favor of honest consumer information”. In fact, the ban is often presented as a “transparency” measure, supposed to limit the risk of confusion between meat products and these booming soy or pea protein products.