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US sues Google for 15 years of advertising monopoly and abuse


https://sputniknews.com/20230124/us-sues-google-for-15-years-of-monopoly-advertising-abuse-1106668080.html

US sues Google for 15 years of advertising monopoly and abuse

US sues Google for 15 years of advertising monopoly and abuse

The Justice Department and attorneys general of eight US states have filed a joint lawsuit against Google, determining to end its 15-year internet monopoly over alleged abuses of digital advertising space.

2023-01-24T23:59+0000

2023-01-24T23:59+0000

2023-01-24T23:53+0000

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“For 15 years, Google has pursued an anti-competitive course of action that has allowed it to halt the rise of competing technologies, manipulate auction mechanisms, insulate itself from competition, and force advertisers and publishers to use its tools,” U.S. Attorney General Merrick said. Garland said at a press conference on Tuesday. Joined by the attorneys general of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Connecticut, the Justice Department alleged in the lawsuit that Google had “corrupted legitimate competition in the ad tech industry by campaigning to take control of the vast array of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising. Having inserted itself into all aspects of the digital advertising market, the Internet giant has also used “anti-competitive, exclusionary and illegal means to eliminate or significantly reduce any threat to its dominance in advertising technologies. digital,” according to the 155-page lawsuit. For example, the Justice Department said Google designed a scheme to force two million online advertisers, including US government agencies such as the military, to pay higher ad rates. to pay “supra-competitive fees” and “manipulated advertising prices,” the lawsuit added. As a remedy, prosecutors have asked that a federal judge compel Google to separate its advertising segment from the rest of the company — much like the ruling against Microsoft two decades ago that preceded the eventual loss of dominance of this giant. technology founded by Bill Gates, before its replacement by Google. Google, in response to the lawsuit, said the advertising industry has “a lot of competition” and that the case against it would only make it more expensive for consumers to buy ads online. highly competitive ad tech industry,” the internet giant said in a statement, referring to the Department of Justice. “The DOJ is doubling down on a flawed argument that would slow innovation, increase advertising costs, and make it harder for thousands of small businesses and publishers to grow.” This isn’t the first time Google has faced a joint lawsuit from the Justice Department and multiple US attorneys general at once. In 2020, a similar lawsuit was filed against the company by a coalition of prosecutors focusing more narrowly on Google’s advertising business. In September, a federal judge allowed the case to move forward, while narrowing the scope of the allegations.

https://sputniknews.com/20221122/uk-launches-antitrust-investigation-into-apple-google-mobile-browsers-1104556594.html

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google, monopoly, ad abuse, lawsuit

google, monopoly, ad abuse, lawsuit

NEW YORK (Sputnik) — The Justice Department and attorneys general of eight U.S. states have filed a joint lawsuit against Google, moving to end its 15-year internet monopoly over alleged space abuse digital advertising.

“For 15 years, Google has pursued an anti-competitive course of action that has allowed it to halt the rise of competing technologies, manipulate bidding mechanisms, insulate itself from competition, and force advertisers and publishers to use its tools,” U.S. Attorney General Merrick said. Garland said at a press conference on Tuesday.

Joined by the attorneys general of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Connecticut, the Justice Department alleged in the lawsuit that Google had “corrupted legitimate competition in the ad tech industry by campaigning to take control of the vast array of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising.

Having inserted itself into all aspects of the digital advertising market, the Internet giant has also used “anti-competitive, exclusionary and illegal means to eliminate or significantly reduce any threat to its dominance in advertising technologies. digital,” according to the 155-page lawsuit.

Citing examples, the Justice Department said Google designed a scheme to force two million online advertisers, including US government agencies such as the military, to pay higher advertising rates.

Federal agencies and departments have purchased more than $100 million in web advertising since 2019 and had to pay “super-competitive fees” and “manipulated advertising prices,” the lawsuit added.

As a remedy, prosecutors have asked that a federal judge force Google to separate its advertising segment from the rest of the company — much like the ruling against Microsoft two decades ago that preceded the eventual loss of dominance of this tech giant founded by Bill Gates, before it was replaced by Google.

UK launches antitrust probe into Apple and Google mobile browsers

Google, in response to the lawsuit, said the advertising industry has “a lot of competition” and that the case against it would only make it more expensive for consumers to buy ads online.

“Today’s lawsuit by the DOJ attempts to pick winners and losers in the highly competitive ad-tech industry,” the internet giant said in a statement, referring to the Department of Justice. “The DOJ is doubling down on a flawed argument that would slow innovation, increase advertising costs, and make it harder for thousands of small businesses and publishers to grow.”

This isn’t the first time Google has faced a joint lawsuit from the Justice Department and multiple US attorneys general at once. In 2020, a similar lawsuit was filed against the company by a coalition of prosecutors focusing more narrowly on Google’s advertising business. In September, a federal judge allowed the case to move forward, while narrowing the scope of the allegations.



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