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Twitter to relaunch blue tick subscription service after failed first rollout

Twitter is preparing to relaunch its ‘Blue’ paid subscription service for users who want a Blue Check and other features after an initial rollout that included a wave of parody accounts impersonating brands, embarrassing Elon Musk and his platform -newly purchased form.

Twitter Blue will relaunch on December 12 with an $8 monthly subscription tier, or $11 per month for iOS users, the company announced on Sunday.

A previous verification system in place for several years used blue checkmarks for government officials, public figures, journalists, and other notable figures and institutions to clearly identify real people and affirm the authenticity of the account.

Under the new system, users who pay into the Blue subscription will receive a blue tick along with the ability to edit tweets, upload 1080p videos and use the platform in reader mode for easier reading. longer threads.

The platform will also begin replacing the “official” label with a gold check mark for businesses, and later this week with a gray check mark for government and multilateral accounts, according to the company’s announcement.

Last month, impersonators were able to sign up for the new paid blue tick service and send messages while impersonating pharmaceutical giant Eli Lilly, writing that “we are delighted to announce that insulin is free now — a nine-word message that likely cost Twitter millions of dollars in ad revenue while embroiling Musk, Twitter, and Eli Lilly in a national political debate over exploding health care and prescription drug costs.

“Chiquita” announced that the fruit company had just “overthrown the government of Brazil”. An account posing as a powerful pro-Israel lobby group wrote that it “[heart emoji] aside.” An account posing as Musk’s Tesla bragged about using child labor and posted a topical tweet stating that a “second Tesla has hit the World Trade Center.”

Ad sales account for 90% of Twitter’s overall revenue, and several advertisers have abandoned the platform following the free speech absolutist’s $44 billion takeover and concerns over a drop in content moderation and tools to prevent offensive posts from appearing alongside brands bombarding the timeline space. .

The Center for Countering Digital Hate’s recent analysis of Brandwatch analytics found a significant “increase” in hateful and sexist language on the platform in the same time frame Musk claimed that “the strong engagement of company towards content moderation remains absolutely unchanged” and that hate speech has decreased. to “below our previous standards”.

A NewsGuard analysis with data from NewsWhip also found that Twitter’s most popular untrusted accounts saw their engagements increase by more than 57% in Musk’s first week at the helm.

Posts from the 25 most-followed Twitter accounts tracked by NewsWhip and associated with publishers NewsGuard identified as “repeatedly spreading false information” received more than 3 million likes and shares, according to the report.

The Independent Gt

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