After taking over Twitter, Elon Musk had long promised that the company is working to make the platform more appealing to video creators. Today, Twitter updated the Twitter blue page stating that subscribers can now download 60-minute videos from the web at 1080p resolution and 2GB file size.
Prior to the change, Twitter Blue followers could upload 10-minute videos to the platform at 1080p resolution with a file size limit of 512 MB. Unfortunately, if you’re downloading from iOS or Android, this limit still applies.
Twitter said it would consider changing the quality of the video for distribution.
“We strive to maintain the highest possible video quality for all videos uploaded to our platform. However, we may edit or adapt your original video for distribution, syndication, publication or broadcast by us and our partners and/or make changes in order to adapt it to different media, including changing the resolution and bitrate of the original video during streaming based on the speed and stability of the viewer’s internet connection,” the company said on a support page.
By allowing longer video downloads, Twitter will also face a challenge in combating piracy. Users can post movies or entire episodes of TV shows, and the social network’s moderators and automated systems will need to ensure that they are removed promptly. Last month, when Twitter’s copyright systems briefly stopped working, users downloaded entire movies into smaller chunks. The new 60-minute video limit makes it easier for culprits to post someone else’s work.
There are also questions about the monetization of these videos. YouTube is showing several ads in longer videos, but it’s unclear at this time if Twitter plans to do something similar.
Along with increasing the video upload limit, subscribers will also get priority in replies. The company said users “will see a slight preference for answers from Blue verified accounts over other answers.” This means that you will see replies from paid accounts before other replies. Twitter didn’t really detail how it might handle people who pay to troll or spam other users by getting preference in replies.
Twitter, led by Musk, relaunched Twitter Blue earlier this month after a disastrous first launch in November. Now the company charges iOS users $11 per month to offset App Store fees and $8 per month for people who subscribe via the web. Earlier this week, Twitter also rolled out the Blue for Business program, which allows businesses to identify their affiliate brands and employees with an additional square badge.
Notably, longer video downloads and priority in replies are the first features to be available for paid users apart from the blue verification badge.