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Tonal adds live classes to strength training – TechCrunch

Wall-mounted fitness startup Tonal announced this morning that it is bringing live classes to its bodybuilding workout portfolio. The company had a smooth launch of the live offering in December of last year, although at the time it was not live, but rather pre-recorded – “live, on tape”, to steal a line from The Larry Sanders Show.

“[Y]our coach trains with you, like in a live lesson, ”the company wrote. Our Live Workouts (Beta) combine the energizing feeling of training alongside a trainer with Tonal’s ability to count your reps and wait for you to complete each set […] Everything is on demand, so you can practice when it fits your schedule.

The new offering brings the company’s content selection closer to that of home fitness leaders like Peloton. Granted, living isn’t for everyone, but many users appreciate the motivation that comes with a set schedule, as well as the sense of community that comes from working with others.

The new offering provides real-time feedback from coaches, coupled with a “social zone” to interact with other Tonal users. The portfolio also receives four new coaches for live workouts. After one day, live workouts will be archived in Tonal’s on-demand offerings.

“As our community has grown over the past few years, we have been encouraged by organic social engagement, the desire for more interaction with our coaches, and the enthusiasm that comes with breaking news. steps, ”Founder and CEO Aly Orady said in an outing. “Tonal Live will allow us to connect these elements through a studio experience while retaining the basis of what sets our workouts apart: personalization, advice and feedback. “

Founded in 2015, the San Francisco-based company is one of those connected fitness brands that have seen a major boom as the pandemic has forced many people to rethink their workout routines. Tonal has raised $ 450 million to date, including a $ 250 million Series E that took its valuation to $ 1.6 billion, in March.

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