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These Breton companies forced to change their names in the face of large groups
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These Breton companies forced to change their names in the face of large groups
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1/ In Morlaix (29), Sam forced to abandon Bilbo

His nickname ? Bilbo, in reference to the hobbit from “Lord of the Rings”, JRR Tolkien’s cult work of which he has been a fan since a very young age. The Morlais resident Samuel Coatrieux therefore saw no harm, at the end of 2016, in baptizing his delicatessen Le Comptoir de Bilbon, the French name of the hero (Bilbo) of the saga. Surprise: four months after the opening, he received, from the lawyers of the American production company The Sault Zaentz Company, a formal notice to change his name to his sign. “In the window and on my website were objects from my personal collection which they took for counterfeits! », rewinds the grocer, who preferred to lower his arms.

“Having taken care to register several of my products with the National Institute of Intellectual Property (Inpi), I had partially won my case. But the opposing party threatened to sue me for image damage. I was not strong enough to fight”. The Comptoir de Bilbo has therefore been transformed into the Comptoir de Samuel, not without freeing itself from €3,000 in legal fees and new expenses for communication media. The boss retains no bitterness. “My story of a little Gaul against the American giant made the rounds in the media, which gave me publicity. They still talk to me about it, five years later”.


2/In Concarneau (29), a clever anagram

The sky fell on the head of Laurent Peckre, buyer of the restaurant Le Byblos, in Concarneau (29), when he received, at the end of 2009, from the prestigious palaces of Saint-Tropez Byblos, an injunction to opt for another name. “Accused of counterfeiting the brand of the hotel chain, I first thought it was a joke, Byblos being the name of the birthplace of the former Lebanese owner of the restaurant that I had bought three years before, recalls he. I had a bad weekend and did not wait for the three weeks of time given to me to comply. The only way to limit damage, at €300 per letter to change your neon sign: find an anagram. “Byblos became Lobelys, an establishment that I ran until 2019, and which still exists, under the same name. The invoice still rose to €1,400, to modify the commercial register and reissue new flyers,” says Laurent Peckre.


3/In Pont-Scorff (56), a new name in the hair

The buyer of the Pont-Scorff zoo (56), Sébastien Musset, wanted to name his project Breizh Park. Alas, this name had already been registered, in the spring of 2021, by the city of Carhaix (29) for its future Kerampuilh event park. A rather unwelcome competition between wildlife and the Vieilles Charrues. The name BreiZoo Park has been suggested. In the end, the animal park opted for a completely different name, Les Terres de Nataé. Less local but more consensual.


4/ In Plourin-lès-Morlaix (29), the soap opera Nomad

The Nomad brand was the subject, between 1997 and 2002, of a showdown between Bouygues Télécom and a company from Plourin-lès-Morlaix (29). Specialized in the design of language learning software, the Breton, first on the market, had declined the offer of the operator who wanted to recover ownership of the brand after launching its Nomad card in 1997. Three years more Later, Bouygues Télécom took him to court for having diversified into the sale of mobile telephone products with graphics on his website that he considered too close to his own. The Plourinois was banned in April 2002 from using the name Nomad to sell its telecommunications services. Having modified the design of his site and opted for the commercial name Edulang, he had not however been penalized financially.



These Breton companies forced to change their names in the face of large groups
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