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“Make America great again. » This bloodcurdling slogan first gained momentum in the 1980s: it was that of Ronald Reagan, who entered the White House in 1981. His predecessor, Jimmy Carter, never recovered from the economic crisis and the case of the hostages in Iran. The actor president proposes an economic program inspired by his guru, Milton Friedman, who claimed that greed (“greed”) was a virtue.
In the cinema, the New Hollywood is only a shadow of itself. Antiheroes are replaced by heroes who defend patriotism. It is the transition from Rambo I at Rambo II (and of Rocky I at Rocky IV to go fast). The United States is back in fashion as the Soviet Union begins to crumble.
As for the protesting generation, Jane Fonda frequents fitness rooms more than demonstrations, Jerry Rubin no longer wants to burn down the Senate but praises profit, Eldridge Cleaver no longer wears his Black Panthers beret and becomes an ardent supporter of the Republicans. And all subversive thought is killed by the cool, that moment that denies all gravity and drowns every concept with sugar and derision.
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