“The ‘It’ factory is the quest,” said Katie Dubow, president of Garden Media Group, a public relations firm that advises companies on market trends. “Everyone wants to have it, grow it, sell it.”
People’s relationships with their plants have deepened during the pandemic, industry experts say, and once the trending strains started looking dusty. Old “It” plants like the pilea peperomioides, with its coin-shaped leaves, and the fiddle-leaf fig, a staple in home decor catalogs, have gone out of fashion. (The fiddle leaf “got a bad rap” in part because it’s harder to maintain than it looks, explained Christian Esguerra, an influencer who posts under the handle “crazyplantguy.” ) The zz crow had a moment, the philodendron birkin was coveted briefly, and the pink princess is about to disappear.
Now, instead of one plant that everyone wants, dozens are popular. The National Garden Bureau has declared 2022 the year of peperomia, but fans also crave alocasias, anthuriums, calatheas and hoyas of all kinds.
Variegated monsteras with stripes or spots of color like the Thai constellation, known for its yellow and white splashed leaves, and the monstera albo, prized for its paint-like white spots, have remained in demand, partly because certain botanical qualities make them difficult. spread.
On eBay this month, a five-leaf Thai constellation plant sold for $600 and a five-leaf cutting from a monstera albo went for $500. Costa Farms, which has been trying to develop its own version of the Thai constellation for several years, recently released a limited supply of plants at Walmart – priced at around $600 each for a 12-inch pot – and sold out quickly. . (Proceeds went to charity.)
The look has also evolved. Popular plants are now often variegated with large, highly textured angular leaves that are often pink or purple. And when displayed, instead of a singular statement plant displayed in a window, they are often clustered in a corner like a jungle or packed in a grow box.