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Tackle supply chain disruptions: work smarter, not harder


Supply chain disruptions are nothing new. However, since the onset of the COVID-19 pandemic, supply chain disruptions have become more common. At first, these problems caused major shortages across the country. Today, shortages continue to occur, along with inefficient shipping processes.

These issues have left business owners struggling to stay afloat. Delays, interruptions and cancellations have made it nearly impossible to meet demand while avoiding unnecessary expense.

However, some things are just not within your reach when it comes to supply chain disruptions. On the other hand, you can work smarter to solve them. You are responsible for how your business responds to these disruptions, and with better approaches, things will flow more smoothly.

With that in mind, let’s take a look at how your business can deal with supply chain disruptions. You can create a sense of hope in this digital world as things slowly begin to return to normal and supply chain issues begin to balance out.

Use data analytics to survive supply chain disruptions

Collecting clean data and using it can improve everything from customer service to your marketing efforts. It can also be used to mitigate the effects of a supply chain crisis. Developing innovative data solutions can keep your business afloat and even help it grow in uncertain conditions.

Different Data Methods for Supply Chain Disruptions

To start using data to your advantage during supply chain disruptions, consider these methods:

  • Take a look at demand trends. You can view customer orders and purchasing trends over the past year. This will give you a better idea of ​​how much to order and how often to counter supply chain disruptions.
  • Organize your data. It also makes it easy to view your current inventory and open order allocations. You can compare your inventory and orders with data provided by production teams or suppliers to create a realistic schedule of when things will arrive or when they can be shipped to customers.
  • Pay attention to the volatility of demand. People aren’t necessarily hoarding items like they did at the start of the pandemic. However, there are still things that consumers buy regularly to prepare for the future. By reviewing data on the current supply of popular products, as well as manufacturer data, it will be easier to maintain a steady flow of these products in stock.

While reviewing the data might not seem like an immediate course of action during turbulent times, it’s easier to make positive changes and work smarter in the face of supply chain disruptions when you have the good information.

Build your brand to withstand supply chain disruptions

It’s hard to focus on anything other than the supply chain issues plaguing so many businesses right now. However, dwelling on these issues will get you nowhere. By shifting your focus and devoting your energy to supply chain disruptions, your business can move forward.

Building a brand is not easy, that’s why it takes a lot of time, attention and focus. Taking this time to focus on your marketing is a great way to make your business a better known name. This kind of brand recognition is exactly what businesses need right now to stay afloat when supply chain disruptions occur. You can build brand awareness and identity (stickeryou dot com) in a number of ways, including:

  • Define your company values
  • Understand your audience
  • Determine what sets your business apart
  • Create brand guidelines

Once you have a strategy in place to build your brand, use things like logo design, social media, and special events to build your name and help your customers understand who you are.

Building relationships with consumers despite supply chain disruptions

Even if you are facing supply chain issues, you can build relationships and build trust with consumers. Today’s consumers want to connect with businesses more than ever, so it makes sense to show the “human” side of your brand as often as possible. This can make it easier to provide positive customer service experiences when faced with product shortages and delays.

Communicating with your customers is one of the best ways to manage frustrations around delays and supply chain issues. be transparent. Make it part of your identity. When you make sure your audience knows about the issues you’re facing and keep them updated on shipping information (including delays), they’re more likely to be understanding and patient.

Prepare to manage disruptions to your supply chain

Supply chain disruptions are virtually unavoidable. Make sure your business has a contingency plan and is ready to deal with them when they arise.

If you don’t already have one, consider establishing an emergency management center within your company. Once you have a team in place, you can offer them the previously collected supply chain data and create an action plan. This will make it easier for them to create an effective strategy while reducing the risk of miscommunication often associated with supply chain disruptions.

You should also create a backup plan that incorporates existing providers who can adapt with you in the event of disruptions. It should also include technological exploration. Technology, such as AI, can make a big difference to the future of your business, even if it requires you to change some of your existing supply chain processes.

Be patient during supply chain disruptions

Also, try to be patient when disruptions occur. It’s not the first time the world has experienced supply chain issues, but they’re more troubling now because there’s no end in sight. As someone involved in business, take comfort in knowing that these delays and disruptions won’t last forever.

In the meantime, focus on working smarter, not harder, to deal with supply chain disruptions. By mitigating some of the issues, collecting data intelligently, and focusing on strengthening other areas of your business, you’ll be able to weather these disruptions more comfortably. You can even come out the other side with more resilience and knowledge.

Featured image credit: provided by the author; Mika Baumeister; Unsplash; Thanks!

Amanda Winstead

Amanda Winstead is a Portland-area writer with a background in communications and a passion for storytelling. In addition to writing, she likes to travel, read, train and go to concerts. If you want to follow her writing journey, or even just say hello, you can find her on Twitter.

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