Swap kit sponsor for first time in 26 years as Socios replaces iconic Pirelli

Inter have announced that online fan chip maker Socios will be their new main kit sponsor for the 2021-22 season after 26 years with Pirelli written on their chest.

When it comes to recognizable kits over the past decades, few come close to the striped Pirelli jerseys the Serie A club have worn to six Serie A titles and one Champions League triumph. While many other big European clubs have changed their appearance considerably over the years, the Nerazzurri have largely remained the same since the early 90s.

So while this may seem like a trivial change to consider – these are just brands, after all – many fans have nonetheless reacted strongly to the news of Inter’s move.

What does the new Inter kit look like?

What is Socios?

Socios is a digital fan token platform where each club has a special collectible currency that can be bought and sold via cryptocurrency and also used for actual rewards such as discounts on team merchandise. .

They have grown rapidly over the past year, this week, adding Arsenal to their vast network.

Reactions to the change of sponsor

The initial kit revealed without the sponsor logo received rave reviews, but the appearance of Socios in the middle may take some getting used to reacting immediately.