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Stonly, a customer onboarding platform, raises $22M Series A led by Northzone and Accel – TechCrunch

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In the age of COVID – or rather, the age of massive digitalization of services, post-COVID – online customers want to integrate with products and platforms. After all, isn’t it faster? And isn’t it cheaper for the platforms themselves? Companies like ScreenSteps, Scribe, Poka, Dozuki and others are playing in this space.

The French company Stonly,
has also been on this since 2018. It has now raised a $22m Series A investment led by European VC Northzone, with participation from existing investor Accel. A few angels are also taking part, including Miro CEO Andrey Kushing, YC Group partner Nicolas Dessaigne, Personio CPO Roman Schumacher and former Dashlane CEO Emmanuel Schalit.

Stonly founder Alexis Fogel started the company after noting that customers wanted self-service onboarding and troubleshooting, and that this could be easily extended to any business, as a platform game.

He said, “Stonly breaks down the barriers between product advice and customer support, giving businesses the ability to tailor content to different use cases and distribute it contextually, solving customer issues while by providing the right advice in the right place.

Stonly says it has grown 5x in 2021, with more than 20,000 companies now using it, such as Telus, Univision, Backmarket, Gorgias, Mynd and UCLA.

Michiel Kotting, Partner at Northzone and Member of the Board of Directors, added: “Now that software is essential in all walks of life, companies that really empower their users really stand out from the crowd.”


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