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Stipop Gives Developers and Creators Instant Access to Huge Global Library of Stickers – TechCrunch


With over 270,000 stickers, Stipop’s library of colorful, character-driven expressions has something for everyone.

The company offers keyboard stickers and social apps through ad-supported mobile apps on iOS and Android, but recently it has focused more on delivering stickers to developers, creators, and other online businesses.

“We were able to bring together so many artists because we actually started out as our own app that provided stickers,” Stipop co-founder Tony Park told TechCrunch. The team built on what they learned from running their own consumer app – that collecting and dismissing hundreds of thousands of stickers from artists around the world is hard work, and adapted its company to help solve this problem for others.

Stipop was the first Korean company to go through Yellow, Snapchat’s exclusive accelerator. The company is also part of the Summer 2021 cohort of Y Combinator.

Stipop’s sticker library is accessible through an SDK and API, allowing developers to insert the searchable sticker library into their existing software. The company already has over 200 companies tapping into its huge treasure trove of stickers, which offers a “one-day fix” for a process that would otherwise require a lot more fieldwork. Stipop recently launched a website that helps developers integrate their SDK and API with quick installs.

“They can just add a single line of code inside their product and will have a fully customized sticker feature. [so] users will be able to spice up their discussions, ”Park said.

Park emphasizes that stickers encourage engagement – and for social software, engagement means growth. Stickers are a fun way to send characters back and forth in the chat, but they also show up in a number of other less obvious places, from dating apps to e-commerce and rideshare apps. Stipop even manages the sticker search in Microsoft Teams business collaboration software.

The company has previously partnered with Google, which uses Stipop’s sticker library in Gboard, Android Messages, and Tenor, a GIF keyboard platform that Google purchased in 2018. The partnership has generated 600 million views of ‘stickers during the first month. A new partnership between Stipop and Coca-Cola on the near horizon will add Coke-branded stickers to its sticker library and the company is opening its doors to more brands that understand the unique appeal of stickers in messaging apps.

Park says people tend to compare stickers and gifs, two ways of expressing emotions and social nuances without words, but stickers are a world unto themselves. Stickers exist in their own creative universe, with featured artists, regional themes, and quirky characters coming to life among fans. “Sticker makers have their own profession,” Park said.

Visual artists can also find a lot of traction-releasing stickers, even without fancy artwork. And since it’s all about meaning rather than sophistication, non-designers and less skilled artists can create successful stickers as well.

“Stickers are perfect for them because they [is] so easy to go viral, ”Park said. The company has partnered with 8,000 sticker makers in 25 languages, helping these artists monetize their designs and generate income based on the number of times a sticker is shared.

Stickers command their own visual language across the world, and Park has observed some interesting cultural differences in the way people use them to communicate. In the West, stickers are often used in place of text, but in Asia, where they are used much more frequently, people generally send stickers to enhance rather than replace the meaning of the text.

In East Asia, users tend to prefer simple black and white stickers, but in India and Saudi Arabia shiny gold stickers are leading the trends. In South America, popular stickers take on a more pixelated and unique quality that resonates culturally there.

“With stickers you fall in love with [the] the characters you send… who become you, ”Park said.

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