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Standard of living: Canadians’ opinion at a 10-year low


TORONTO – Canadians’ opinions about the standard of living of future generations are at an all-time low since data began to be collected on the subject by Nanos Research nearly 10 years ago, said Nik Nanos, scientist in chief data officer for the company, in the latest episode of Trend Line.

Answers to the question “Do you think the next generation of Canadians will have a higher, equal or lower standard of living than Canadians today?” were first collected in May 2012 by Nanos Research. At the time, 26% of those polled said that future generations would have a higher standard of living and 37% said it would be lower. Fast forward to November 2021 and only 11% of respondents said Canadians would have a higher standard of living in the future. Sixty-three percent responded that the standard of living would be lower.

“That 63 percent is the highest we’ve seen since we started tracking this about 10 years ago,” Nanos told Trend Line.

For Nanos, a combination of factors could be behind the pessimistic responses.

“There are still people who are worried about the pandemic… if you are in British Columbia, you have faced flooding, you have faced a fire,” Nanos said. “Now we have inflation, where people are just worried about paying the bills for basic items.”

Add it all up and you have what Nanos calls a “cocktail of pessimism” that guides our perception of future living standards.

As Nanos explains on the show, the results of the investigation should be a message to political leaders.

“I think not just for the Liberals, but for all federal parties, here is what people want to hear about what… the parties are proposing, including the government,” Nanos said.

You can watch the full show by clicking on the video attached to this article or you can listen anywhere you get your podcasts.

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