“Removing colors from bottles improves the quality of the recycled material,” Julian Ochoa, CEO of R3CYCLE, a plastics group helping Coca-Cola improve its recycling, said in a statement. “When recycled, clear Sprite PET bottles can be made into bottles, helping to drive a circular economy for plastic.”
Customers will also notice a revamped logo and packaging design on Sprite bottles that aims to provide a “more consistent look and voice around the world,” the company said. The well-known green tint will always be used on Sprite labels.
Other drinks that use green bottles in Coke’s portfolio, including Fresca, Seagram’s and Mello Yello, will also be replaced with clear containers in the coming months.
The drinks giant has often been criticized for its contribution to environmentally harmful plastic waste. In 2020, the company was named the world’s #1 plastic polluter by environmental society Break Free From Plastic. Its logos and brand were found on 13,834 discarded pieces of plastic in 51 countries, often in public spaces such as parks and beaches.
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