This summer, Spotify launched its live audio app and its Clubhouse rival, Spotify Greenroom, with the promise of more lineup to come in the coming months to increase its then-mostly user-generated live content. Today, the company is delivering on that earlier commitment, with the launch of six new shows on Spotify Greenroom focused on pop culture and music, in addition to what Spotify calls “playlist-inspired shows”. – say those which are inspired by those of Spotify. playlists.
This includes a new show based on the popular Lorem playlist, launched in 2019, featuring an eclectic mix of music including indie pop, R&B, garage rock, hip-hop and more, with a focus on a younger audience. Generation Z. This playlist now boasts over 884,000 likes on Spotify and has become one of the places where new artists can break into the platform. Now, Lorem listeners will be connected to “Lorem Life,” a Spotify Greenroom show that will feature a mix of culture and discussions about music, the environment, sustainability, fashion and space, according to Spotify. The show is hosted by Gen Z influencers and TikTok stars Dev Lemons and Max Motley, who will engage with other artists and influencers. It begins airing Wednesday, September 15 at 9 p.m. ET.
Another new “playlist-inspired” show is “The Get Up LIVE”. If the name sounds familiar to you, it’s because “The Get Up” premiered last fall as Spotify’s own morning show mixing music with animated radio-style content led by chatting hosts. news, pop culture, entertainment and more. . To date, however, this content has not been provided as a live program. Instead, the show was pre-recorded and then made available as a playlist that gives listeners the feel of a daily FM radio show. Now “The Get Up’s” co-hosts Kat Lazo and Xavier “X” Jernigan will be recording their show live on Greenroom. The program was originally scheduled to launch on Wednesday, September 15 at 11 a.m. ET, but has been delayed. *
This odd time seems to contradict Spotify’s original intention to provide a show for those who make it to the office. But with the rise of remote working in the face of the never-ending pandemic, reaching out to the commuter audience may be less appealing, with the new agenda. However, Spotify tells us that “The Get up LIVE” will be complementary to the daily show, which will still play normally – which is why it airs later.
Other new Greenroom shows include “A Gay in the Life,” hosted by married couple actor Garrett Clayton and writer and educator Blake Knight, who will discuss LGBTQIA + news and issues (weekly, 8 p.m. ET, as of today); “Take a Seat,” hosted by Ben Mandelker and Ronnie Karam from the “Watch What Crappens” podcast, which recaps reality shows and delves into other pop culture fascinations (Weekly, 10 p.m. ET, from today ‘hui); “The Movie Buff,” hosted by movie buff and comedian Jon Gabrus, who will review and break down the latest hot movies (Weekly, 11 p.m. ET, starting today); and “The Most Necessary: Live,” an addition to Spotify’s “Most Necessary” playlist, where host B. Dot will discuss newcomers to hip-hop (Weekly, 9 p.m. ET, starting Tuesday ).
In addition to the new shows, Deuxmoi’s show “Deux Me After Dark” will also air tonight (September 13) at 9 p.m. ET to recap red carpet looks and gossip from this year’s Met Gala alongside the guest Hillary Kerr, co-founder of Qui quoi porter.
Greenrom is now available to listeners in more than 135 global markets and has gradually expanded with live audio from the sports site and podcast network “The Ringer” as well as from artists like Pop Smoke, according to the company. Other added programs include Men In Blazers, Deaux Me After Dark, True Crime Rewind, and Ask The Tarot. Many shows are also released on demand after the live show ends.
The app had started slower this year, given that it had its roots in live sports chat programming, which didn’t necessarily connect with Spotify music fans. Additionally, it faced growing competition not only from Clubhouse, which inspired its creation, but also from other top social networks like Facebook, Twitter, Reddit, Discord and more. Without dedicated programs to pique users’ interest in another live audio app, the company had recorded just 141,000 new downloads for Greenroom on iOS just over a month after its launch, and fewer on Google Play. But Spotify’s long-term vision for the service was to tie Greenroom more tightly to the music, artists, programs, and podcasts that were already available on its flagship music streaming app – and these new shows are an example of that. plan in action.
* Update, 9/13/21, 2:18 PM ET: Following its announcement, Spotify has contacted TechCrunch to advise that it has decided to delay the launch of “The Get Up LIVE”. According to a company representative: “Due to a schedule change, the launch of The Get Up LIVE has been postponed and a new premiere date will be announced shortly.”