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Spotify revamps in-app gig discovery with new live event stream – TechCrunch

Spotify is introducing a new feature that will allow users to better discover nearby events and concerts. The streaming service today announced that it is replacing its in-app concert hub with a new live event feed that will let you find events from favorite artists in your area in a personalized way. based on your own interests.

The update is just the first step towards a reinvented strategy around live events, Spotify says. The company notes that it aims to further integrate event discovery into the app in the future, which could mean the introduction of new search tools, playlist formats and other integrations. in the app that will make event discovery an even more important part of the overall Spotify listening experience. .

The company has been investing in concert discovery features for many years, having first introduced a concert discovery feature in 2015. Although Spotify does not directly sell event tickets, it is able to leverage its listening data and knowledge of a user’s location to suggest concerts to fans who might be interested in attending.

The new live event stream continues to be powered by Spotify’s existing ticketing partnerships, which previously powered listings in the Concert Hub. The company works with Ticketmaster, AXS, DICE, Eventbrite, See Tickets and others to help find event listings and direct users to purchase their tickets.

Picture credits: Spotify

But this system did not work as well as it should have, it seems. In an interview posted on the Corporate Blog, Spotify’s product manager for live event discovery, Sam Sheridan, admitted that music fans will engage with artists on his platform but quit. Spotify app when they wanted to buy tickets or follow artists on social media in order to get event updates. This indicates that Spotify’s product was not doing enough to prevent users interested in live events from using its own app to make their ticket purchases.

Although Spotify does not disclose details of its partnership agreements, it has impacted its bottom line, as Spotify earns affiliate commissions from ticket sales initiated within the app.

The updated live event feed is a bit different from the Concert Hub, the company notes. It now includes artist images, instead of just the calendar icon which displayed the date and display information, as before. When you go to a particular show, you can also see the concert lineup along with other event details, a link to buy tickets, and other music recommendations. Spotify says it has also introduced a new messaging tool, which will alert fans with personalized recommendations about live events based on their listening habits. Fans can control this experience by setting their notification preferences.

Additionally, when users stream an artist in the Spotify app who has an upcoming show, that information will now be displayed in the app while listening. This will help make live events appear even for those who are not visiting the live event stream itself.

The company had to shift its live events strategy during the pandemic when it shifted its focus to virtual events instead. But Spotify now thinks the time is right to refocus on concerts and live events, as listeners are now excited to see their favorite artists perform live again.

“Ultimately, our goal is to make sure fans are aware of all upcoming events from the creators they love and the creators they might like,” said Rene Volker, Senior Events Manager. live, in the announcement. “We believe that if we are successful, we can bring more fans to more shows and help artists and venues have fuller venues. We would love to help help the live music industry recover and, more importantly to us, help it grow in the years to come.

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