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Sports : Eddie Howe branded ‘a coward’ for turning down Celtic job as Simon Jordan says ex-Bournemouth manager ‘should have bitten someone’s arm off’ for role

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Simon Jordan has labelled Eddie Howe a ‘coward’ for not taking the Celtic job – but believes the club’s days of landing a high-profile manager are long gone.

The former Crystal Palace owner was discussing the topic on Thursday following confirmation of Ange Postecoglou’s appointment at Parkhead.

talkSPORT

Jordan believes Howe was a coward for not taking the Celtic job

Celtic’s top target Howe had agreed personal terms with the Scottish giants to succeed Neil Lennon in the hotseat.

But the move is largely believed to have broken down due to issues with assembling Howe’s suggested backroom team.

Howe was also unhappy with the list of transfer targets Celtic presented him with, as the club look to knock arch nemesis Rangers off the top of Scottish football next season.

And Jordan believes the ex-Bournemouth boss should have jumped at the chance of rebuilding his reputation at a huge football club like Celtic.

“I think Eddie Howe should have run up there and I think he’s a coward for not doing it,” the talkSPORT pundit told Jim White.

“Celtic got Brendan Rodgers when he was at a stage of his career where was going to rebuild because his reputation had been demolished at Liverpool and people were ridiculing his achievements.

Howe was a frontrunner for the Celtic job but talks broke down

AFP

Howe was a frontrunner for the Celtic job but talks broke down

“He was outed at Liverpool and went to Celtic to rebuild his reputation and the first opportunity he’s got to get a bigger job he’s gone to the Premier League to manage Leicester City.

“Eddie Howe should have gone to Celtic, he should have bitten the arm off to take that job because it’s a huge job with huge opportunity.

“I think it was too big for him and I think he’s quite cowardly for not taking it.”

While Jordan talked up the stature of Celtic, he admitted he didn’t believe that a ‘top drawer’ manager arriving at the club was ever a possibility.

After Howe seemingly turned the job down, not all fans are happy with the appointment of former Australia manager Postecoglou, who has left his role in charge of Japanese club Yokohama F. Marinos to take over in Glasgow.


But Jordan says a big-name appointment was never likely.

He added: “Undeniably, Celtic are a enormous football club with an enormous fanbase but that fanbase can only be monetised to a certain level.

“Their turnover as a football club is around £50million to £70m- the average Premier League football club has a turnover in excess of £150m!

“You are not going to have the pull or the economics to pull these managers, these big, big name managers into Celtic.

“That’s why people like Eddie Howe, who are peripheral Premier League managers, might have been indexed, rather than bona fide, top drawer managers.”





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