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HEB one of the main national grocery chains, according to a study | KTA

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AUSTIN (KXAN) — HEB, the Texas-based (and Texas-only) chain, has again been named one of the top national food retailers. It ranked No. 2 overall, as Amazon usurped its spot from last year in national data science firm Dunhumby’s 2021 Retailer Preference Index.

It’s the fifth annual report the company has released “based on insights from 10,000 U.S. shoppers about what matters most to them when shopping at more than 60 retailers,” according to its website.

HEB made the list several years in a row and came in at number one in 2020. This led to the company giving away $100 to each of its partners. At the time, it had more than 100,000 employees, many of whom took to social media to share what made them #HEBProud.

Here is the list of the top 10 retailers:

  1. Amazon
  2. HEB
  3. market basket
  4. Wegman
  5. Amazon fees
  6. Aldi
  7. Trader Joe’s
  8. sam’s club
  9. Costco
  10. Walmart Neighborhood Market

Eight of the top ten are options available in the Austin area.

The report noted that HEB continued “to display its strategic superiority over the competition by maintaining its balance on its traditionally strong balance of high price perception and high quality perception, driven by its best-in-class private label. , while also being among its biggest improvements during Covid in Digital.

One thing the report noted that has started to change in the industry as a whole is that while “Price” and “Quality” (which takes into account both product and store experience) are still at the top of the list for consumers, they are less important. than they were in his analyzes before the COVID-19 pandemic.

“Price and quality are no longer above all other customer preference factors to ensure superior, long-term sales growth and an emotional connection with buyers. The price is now alone at the top. Digital is on par with quality for the first time and is close to price in its weight in retailer success,” the report states.

It also showed that retailers who made efforts to improve their ‘fast’ and ‘digital’ offerings saw strong growth, but also found that half of those who shop in the US never plan to. ‘buy online.

HEB one of the main national grocery chains, according to a study | KTA

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