Marc Benioff and company sure knows how to put on a show. In fact, Benioff has been putting on Dreamforce customer glasses since 2003 — that is, until the pandemic hit and put the whole shebang online for a few years.
With the Salesforce live and in-person event returning this week, just in time for its 20th anniversary, everyone seemed happy to be together at a live event.
With a reported in-person attendance of 40,000, it was significantly lower than the pre-pandemic peak number of more than 150,000 when all hotels in San Francisco sold out, but it was still substantial. And if you count the 110,000 who watched part of the event online (including myself), you could tell it was much the same.
At a press conference this week, Salesforce co-CEOs Marc Benioff and Bret Taylor certainly appreciated the opportunity to talk to people again in person, from customers to analysts. , investors or the press. They said that Salesforce had grown so much since the last Dreamforce in person that it was also the first time many company employees attended.
While it might not have the number of live attendees of years past, there were still plenty of celebrities, including Matthew McConaughey, Jennifer Hudson and Bono. There were also Magic Johnson, Jane Goodall and Al Gore, to name just a few of the luminaries who showed up. Dreamforce still has the star power, and the company didn’t skimp on its first in-person rally in three years.
And the live music event – which in the past has featured top bands like U2 and the Foo Fighters – this year was the Red Hot Chili Peppers.
Of course, it wouldn’t be Dreamforce without co-founders Benioff and Parker Harris poking fun at it on stage, highlighting the new technology introduced by the company.
As you can guess, it wasn’t all fun, games and pageantry. There were also important announcements. Let’s take a look at some of the highlights, shall we?