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Skims taps ‘White Lotus’ stars Simona Tabasco and Bea Grannò for new campaign


Written by Jacqui Palumbo, CNN

Mia and Lucia, two scheming pals from “White Lotus”, have moved on to their next gig: a Skims fashion campaign.

Kim Kardashian’s shapewear and clothing brand has tapped Italian actors and real-life friends Simona Tabasco and Bea Grannò to model limited-edition bras and underwear at its upcoming Valentine’s Day boutique.

Kardashian shared the news on Jan. 23, posting on Instagram, “Watched ‘The White Lotus’ and had to have my girls!”

The campaign photographs, shot by artist Donna Trope, show the Naples-based actors in a series of pink and black lingerie sets. In an accompanying video, Tabasco looks into the camera and whispers in Grannò’s ear, both laughing.

The shoot marks the first global campaign for the dynamic duo, who played supporting roles as endlessly charming and devious escorts in the second season of the HBO anthology show. Their characters become thorns alongside the titular guests of the White Lotus complex as they search for people to seduce (and swindle) in the picturesque fictional outpost of Sicily.

‘The White Lotus’ co-stars in their first major fashion campaign. Credit: Donna Trope

“To be featured in a global fashion campaign with Beatrice that celebrates friendship, women and feeling empowered and sexy in your own body is so rewarding,” Tabasco said in a Skims press release.

Since the season ended in December, the cast have stepped forward in style at major fashion shows. Actors Theo James, Will Sharpe, Adam DiMarco, Sabrina Impacciatore and Tabasco were all pictured at Milan Men’s Fashion Week earlier this month, with Tabasco and Impacciatore (who played hotel manager Valentina) making waves for their appearances at the JW Anderson presentation. Tabasco wore a sparkling halterneck gray dress by the brand, while Impacciatore opted for a fiery sunset print jumpsuit.

Following the release of the Skims campaign, the casting of Tabasco and Grannò received quick applause online. “Catching The White Lotus S2 stars for a @skims campaign? That’s marketing genius,” writer Sam Stryker tweeted of Kardashian. Social media consultant Rachel Karten shared similar thoughts on Twitter, writing of Skims, “They’ve got a budget and they know what to do with it!”

Last spring, a previous Skims campaign went viral when it brought together four former Victoria’s Secret models – Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel – for a photo shoot.

Image: Tabasco and Grannò in Skims.



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