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Shopify acquires Primer, the augmented reality home design app – TechCrunch


In Friday’s acquisition news, Shopify today announced that it has acquired Primer, an augmented reality startup, which creates an app that allows users to visualize what tiles, wallpaper or paint will look like on surfaces. inside their house.

In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will be shut down next month as part of the deal. Debreczeni told TechCrunch that Primer’s team of eight employees will all join Shopify after the acquisition.

Primer had partnered with dozens of tile and textile design brands to allow users to directly visualize what their designs would look like using their iPhones and iPads and the ARKit augmented reality platform. Apple. The app has been featured by Apple on several occasions, including this great article from the in-house editorial team of the App Store.

Terms of the deal were not disclosed. Funders for Primer included Slow Ventures, Abstract Ventures, Foundation Capital, and Expa.

There has been a lot of talk about the impact of augmented reality on online shopping, but other than some integrations made into the design of the home, there hasn’t been much that has found its way into the home. actual use by consumers. Shopify has been working on some of their own integrations – allowing sellers to embed 3D models into their storefronts that users can drop off in physical space – but it’s clear there’s a lot more room to experiment.



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