Skip to content


Chinese clothing brand Shein was recently valued at $100bn (£78bn), more than H&M and Zara combined. The company specializes in providing Gen Z customers around the world with the looks they see on social media at low prices. But it was not without controversy.

Technical Journalist Louise Matsakis and chinese journalist Meaghan Tobin spent six months charting Shein’s rise for nonprofit journalism Rest of the World; they say Hannah Moore that the company has been plagued by accusations of poor labor and environmental practices. Additionally, designers such as Nixi Killick — whose psychedelic dresses and leggings have been worn by Lady Gaga, Sia and others — say Shein copied their work without permission.

Despite these issues, corporate dominance has changed the clothing retail industry. And now, Shein’s super-fast fashion business model is being imitated by other brands.



Shein and the rise of high-speed fashion |  News

Photography: Stefanie Keenan/Getty Images for SHEIN x Anitta

Support the Guardian

The Guardian is editorially independent. And we want to keep our journalism open and accessible to everyone. But we increasingly need our readers to fund our work.

Support the Guardian

theguardian Gt

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.