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Sandbox co-founder: 2022 will be the year of metaverse adoption

Source: Ira Lichi /

Now that we are months away from 2022, one thing is clear: the metaverse will be the defining market trend this year. According to co-founder and COO Sébastien Borget, The sandbox (CCC:SAND-USD) is one of the names in this space that investors should watch closely.

As the metaverse grows, it is poised to play an increasingly important role in the equity and cryptocurrency markets. Some analysts think metaverse stocks will experience the same type of growth electric vehicle (EV) games have seen in 2021. Big Tech is also already working hard to provide widespread access to elegant and affordable virtual reality (VR) technology. So where does The Sandbox come from?

The Sandbox is a blockchain-based virtual world. In it, users can create and build digital assets in game form, which can then be bought and sold. The SAND crypto is also the official token of the platform.

Borget has big plans for the coming year. A veteran of the crypto and gaming spaces, he sees the digital platform and its underlying token playing a central role in the adoption of the metaverse. The virtual world that Borget and his team are building has the power to help consumers and creators take advantage of a defining market trend – and profit from it. Research of Bloomberg Intelligence suggests that the metaverse could ultimately worth 800 billion dollars.

For many investors, assets like SAND crypto are one of the best ways to get in.

Building Cyber ​​Sandcastles: Life in the Sandbox

With more than four years of experience in blockchain development and 11 years in mobile gaming, Sébastien Borget has contributed to the growth of several startups, including Game Studio Pixowlwho Animoca brands acquired in 2018. Borget said InvestorPlace in an exclusive interview that, with a big year ahead, The Sandbox will be his next startup success story.

According to Borget, SAND’s mission has always been “to establish the ecosystem of a blockchain-based virtual world where players can create, own and monetize their content and access fun, social, immersive and culturally rich experiences. “. He sees it as a logical step forward for an economy increasingly driven by the metaverse.

Industry experts have noted that SAND has particularly strong potential among metaverse games. The token’s co-founder also doesn’t think this trend will go away in 2022. According to Borget, The Sandbox is just getting started.

“Our gaming DNA also allows for more fun, engaging, and ultimately more user-friendly experiences. Rather than leaving users to wander alone and wonder what to do, we assign them clean and precise quests with a crescendo in the difficulty.

This digital world has grown to include virtual places like concerts, art exhibitions, museums and social centers – all experienced by users via avatars. The COO claims that sales of cryptos that designate virtual LANDs also went well, with “near-instantaneous sales and strong demand in secondary markets.” In this case, virtual LAND refers to metaverse real estate that can be used to build whatever the owner chooses. The property is recorded on the blockchain.

The benefits of SAND crypto also extend beyond entertainment. The platform also “encourages content creation”, allowing fans and coders to “participate in revenue sharing”.

Of course, the venture has not been without its challenges. Still, Borget points out that The Sandbox is looking to the future, including taking steps to reduce SAND’s environmental impact. Additionally, while one of the challenges has been consumer reluctance to embrace the metaverse as a whole, Borget is confident that The Sandbox is poised to break through.

“The best thing we can do to broaden the appeal of the Metaverse is to create experiences that resonate with users. The Metaverse should be fun to explore, full of new things to discover. Like most platforms gaming and social media, the metaverse is only as good as those experiences.

This school of thought guides the SAND team in its efforts to increase adoption of the metaverse. Additionally, Borget believes that widespread adoption will also require creator-friendly experiences. The team is focused on creating tools for creators and game designers coming to the metaverse for exactly this reason. This includes groups like hackataoa team of artists with a significant follow social networks. “As more creators build their skills in the metaverse, these new experiences will accelerate adoption,” says Borget.

The Road to the Metaverse for SAND Crypto

How does The Sandbox’s pursuit of metaverse adoption affect SAND cryptography? Well, although the token has risen significantly from its initial coin offering (ICO) price, it is still down significantly from its all-time high above $8. However, as adoption of the metaverse continues, a future rebound is likely. Although the crypto bear markets presented challenging conditions at the start of 2022, investors should remain optimistic about the potential of SAND. The metaverse is growing rapidly – and The Sandbox is growing along with it.

Despite a somewhat slow start, The Sandbox now has more than 200 partner brands on board and expects to see more in the future. Borget attributes this growth to the fact that, as adoption of the metaverse has increased, the value created by The Sandbox has become apparent to more and more companies. For example, The Sandbox recently in partnership with bank HSBC (NYSE:HSBC) to provide virtual terrain. Other companies like JPMorgan Chase (NYSE:JPM) and Samsung invested in virtual real estate, with land sales in the metaverse expected to double in 2022.

Borget also says his team will “welcome new brands and expand experiences” going forward this year. To achieve this, The Sandbox invested in a $50 million metaverse accelerator program. This should help recruit entrepreneurs from all over the world.

Oh the places the metaverse will go

Sébastien Borget is excited about what the coming year means for The Sandbox. The COO says the adoption of the metaverse is “part of a new paradigm shift”.

“Web3 applications like The Sandbox are now designed to put users first. This allows players to have more control over the assets that make up the game, its economy, and eventually its governance.

For Sandbox users and creators, the way forward looks promising. As Borget puts it, “The blockchain part happens behind the scenes, fueling the gaming potential to earn revenue while having fun.” That should be enough incentive to watch SAND carefully as it moves forward.

As of the date of publication, Samuel O’Brient held no position (directly or indirectly) in the securities mentioned in this article. The opinions expressed in this article are those of the author, subject to publishing guidelines.


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