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Rumor has it VW is reviving the Scout’s nameplate

Rumor has it VW is reviving the Scout’s nameplate

The Volkswagen Group is reportedly considering reviving the Scout name for North America. Following the merger of trucking subsidiary Traton and Navistar in 2020, VW found itself in possession of the agriculture-focused International Harvester. Although the brand hasn’t technically been around since 1985, the German company does own its intellectual property – including the Scout name – and is keen to capitalize on its nostalgia for an alleged sub-brand specializing in sport utility vehicles.

According to reports from TechCrunch and The Wall Street Journal, Volkswagen has not yet made a final decision. But the plan under consideration is to use the Scout title to underpin a line of electrified SUVs.

It makes sense. The formula has served Jeep exceptionally well, and the brand now enjoys the kind of international recognition that other brands can only envy. The popularity of SUVs has grown steadily since 2010. But heavy-duty utility vehicles (or crossovers that resemble them) have become even more desirable as the state of the world becomes less certain and business timelines become less certain. road maintenance seems to have been practically abandoned. In certain regions. We may not end up occupying the Mad Max universe. However, there are plenty of people who are hedging their bets as finances tighten and are spending their hard-earned cash on vehicles they deem tough enough to weather tougher times.

But we’ve yet to see if the all-electric pickup trucks and utility vehicles will get the kind of public love needed to make VW’s program effective. Jeep owners are fanatical (especially if they’re the kind of owners who actually abuse their off-road driving) and the enthusiasm is almost as loyal for the Toyota 4Runner, Suzuki Jiminy, Land Rover Defender and a number of pickup trucks. similar iconic tires sold with extra-groovy tires. These will be exceptionally difficult models to fundamentally change via electrified powertrains and the whole industry is trying to figure out the best way to deal with that.

Leaning on International Harvester’s Scout, VW knows it gets a certain cultural cachet from the brand having a historic position in modernizing the sport utility vehicle and pickup truck. This could help encourage the public to believe that the resulting Scout products have something behind them, no matter what’s under the sheet metal. It’s the same reason why Ford has kept the design of the Lightning so close to the gas-powered F-150, and the electric vehicle chosen by GMC bears the Hummer name.

Volkswagen’s plan is to sell an electric SUV and a pickup using the same platform, similar to how Rivian does its R1T and R1S. The automaker’s board of directors is expected to approve the new brand this week.

Since WSJ:

VW has already tried to break out of its niche to become a bigger brand in the United States. Although it is the world’s second largest automaker by sales behind Toyota Motor Corp., it has a market share of less than 5 [percent] in the USA

Despite this modest footprint, VW’s electric vehicles are selling faster than its conventional cars in the United States. VW said it has about 8 [percent] of the US electric vehicle market, second only to Tesla Inc.

“Thus, the focus will be clearly on electric cars, which we see as a historic chance to gain market share in the United States,” VW CEO Herbert Diess said in a recent call to shareholders. results.

If the plan comes to fruition, it is speculated that production facilities would be based in North America – likely near its current manufacturing center in Chattanooga, TN. Initial investments should exceed $1 billion just to get the ball rolling. From there, it is assumed that the German automaker will seek additional funding from outside investors and may even take Scout public.

There is, however, no actual information on the vehicles themselves. Rumors have suggested that Scout would avoid building anything smaller than the Volkswagen Atlas and VW and that there might actually be a size difference between the pickup and the SUV. Although it seems a little early to assume anything, we’d turn to Rivian for advice, as that seems to be the brand targeted here.

Rumor has it VW is reviving the Scout’s nameplate

[Images: Simone Hogan/Shutterstock]

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