Some consumers no longer hesitate to rent clothes for their children. Major brands are launching into this new market.
We can now rent clothes for children. The big brand Kiabi launched the trend a year ago and it interests customers. “I prefer to rent them so I can change them more often”, explains a mother. The wardrobe can be constantly renewed, by subscription. There are four options, and everyone chooses according to their budget. The experience is conclusive for the moment.
Retaining new parents
Faced with inflation, children’s clothing brands have lost many customers. The subscription could retain new parents and ensure better profitability. Clothing rental is expected to reach €1.6 billion by 2025.