France

Regional 2021: the “outsiders” scramble – Regional Elections




“It’s going to be reuz!” The name of the talk show that the team of “Brittany my life” will broadcast on Thursday on streaming platforms is a perfect summary of Daniel Cueff’s strategy in this regional campaign. The independent candidate acknowledges seeking to “reinvent the tools of political communication”. With an obvious objective: to reach the general public despite the constraints linked to the health crisis. Challenges, raids, itinerant barnums… “Bretagne ma vie” is going all out, with a certain skill to make it known. Described as an “innovative moment”, the talk-show recorded in Argentré-du-Plessis (35) is also a good opportunity to highlight the personalities and artists who support the approach, the “people” card being one of the brands factory of the former mayor of Langouët.

Spectacular operations

Daniel Cueff is not the only one to go all out. In order to make an impression, everyone has understood the interest of “punch” actions. On Tuesday, the Greens carried out a vast operation in 40 stations in the region, with a presence from 6 am. Distribution of programs, discussion with users … The idea was “to raise awareness of the importance of the train as a lever of ecological transition, by being as close as possible to the concerns of Bretons who take it every day”, fact – we can claim at “Bretagne d’avenir”.

The Greens carried out a vast operation on Tuesday in 40 Breton stations. (Photo EELV)

On the side of rebellious France, it is by force of calves that we try to shake up the established hierarchy. With its “Ribines tour”, the far left formation has embarked on a great crossing of the region by bike. “We started in Caudan (56) to provide support to the employees of the Fonderies de Bretagne. Until June 12, at each stage, we meet people in struggle or who offer social or ecological alternatives that we defend ”, explained the head of the LFI list, Pierre-Yves Cadalen, on May 20, during his stopover in Pontivy.

Video capsules

Innovate, surprise… In a campaign that has remained very virtual for a long time, digital technology has logically played a predominant role in the strategies put in place by the various staffs. “Before, we relied on professions of faith that arrived in letterboxes. Today, almost everything goes through smartphones, ”notes Joannic Martin, spokesperson for the Breton Party. Hence the choice, made by his training, to divide his program into video capsules or infographics, posted regularly on social networks.

Very visual and very short formats which will undoubtedly remain as the main trend of this campaign, all parties combined.

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