Several American states are making accusations: according to them, the most senior executives of Google and Meta, Facebook’s parent company, were directly involved in an illegal agreement signed in 2018 to establish their domination of the advertising market in line.
Led by Texas, this coalition filed, this Friday, in a New York court, a new version of the text of the lawsuits initially launched against Google in December 2020.
According to their accusations, the online search giant sought to foreclose competition by manipulating ad auctions – the state-of-the-art system that determines which advertisements appear on web pages based on an anonymized user’s profile. .
The legal documents revealed on Friday clearly refer to Google bosses Sundar Pichai and Philipp Schindler, as well as Sheryl Sandberg for Facebook, even though her name is crossed out with a thick black line.
letelegramme Fr Trans