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Prologue, Honda’s first electric SUV, hits market in 2024 – TechCrunch


Honda on Monday said it would sell its first electric SUV in North America in early 2024, as part of the automaker’s drive to move away from gasoline vehicles by the middle of the decade. The name of the new car, Prologue, is said to signify the start of what the company has called its “new electrified era”.

Prologue is one of two upcoming Honda vehicles that will use General Motors’ Ultium Cells EV platform and batteries. The other, as yet unnamed, car will be under the Acura brand and will also debut in 2024. GM will also manufacture both vehicles at its North American facility, as part of a long-standing partnership between the two OEMs.

The automaker is keeping quiet about key details of the new SUVs, including pricing and even what the car will look like. But it will enter a competitive electric SUV market, facing rivals such as Tesla’s Model Y, Ford Mustang Mach-E, and Volkswagen’s ID.4.

Honda has joined other automakers, including GM and Volvo, in setting ambitious electrification targets. GEO Toshihiro Mibe in April set a target of escalating its global sales of batteries and fuel cells by 40% by 2030, 80% by 2035 and to completely eliminate sales of internal combustion engines. ‘by 2040. As part of that target, Honda said it has plans to develop its own EV platform, dubbed e: Architecture, for EV models launched in the second half of the decade.

Honda separately announced Monday that it has reached an agreement with Battery Resourcers to recycle batteries from Honda and Acura electric vehicles. These batteries will first be processed at the recycling company’s site in Worcester, Mass., And then at a commercial-scale plant that the company says will be operational in 2022. Battery Resourcers recently raised $ 20 million. of Series B dollars to expand its operations, including opening the new plant.



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