PRINCESS Kate has posted a message of support for people struggling with addiction – promising ‘we’re here for you’.
The Princess of Wales, who is patron of addictions charity The Forward Trust, revealed the touching message to those suffering from addiction – saying “cure is possible”.
On the first day of Addictions Awareness Week, she said anyone suffering shouldn’t let shame stop them from getting the help they need.
In her post, the mum-of-three said addiction was a “serious health issue” and “not a choice”.
A video released showed Kate surrounded by family photos as she said: “Addiction is a serious mental health issue that can happen to anyone, regardless of age, gender, race or nationality.
“As patron of The Forward Trust, I have met many people who have suffered from the effects of addiction.
“Attitudes toward addiction are changing. But we’re not there yet, and we need to be.
“The shame of addiction keeps people and families from seeking help and people continue to lose their lives tragically.”
Kate added: “As a society we have to recognize that the only way to help those who are suffering is to try to understand what led them to addiction, to empathize with them and to be sympathetic to their struggles.
“And so today, during Addictions Awareness Week, I want to share a message of support for those who continue to suffer.
“Please know that addiction is not a choice. No one chooses to become addicted.”
She explained in the short clip that the charity was offering help across the country and reiterated “recovery is possible”.
It comes after the Princess and her husband Prince William discussed mental health issues with young people as part of World Mental Health Day.
The Prince of Wales said Newbeat’s life on Radio 1 could suddenly change and “you realize you don’t necessarily have the tools or the experience to be able to deal with this”.
Mike Trace, chief executive of the charity, said that at a time when addiction is growing, it is essential to understand its causes.
“Addictions Awareness Week speaks directly to people affected by addiction, offering support and understanding so that more people seek and receive help,” he added.
“At a time when addiction is growing across the UK, it is crucial that we raise awareness of its causes and act quickly to stem this tide, to intervene early to reduce the impact on families and children, and we ensuring people can access the support and treatment we know makes recovery from addiction possible.”