Steve Williams, the man who dreamed of turning childhood heckles into a professional combat sport, said PFC offers all the drama of hand-to-hand combat without the blood of mixed martial arts or boxing.
“It’s not something where you sit there and laugh and the feathers fly,” Williams, CEO of PFC, told Reuters.
“It’s serious. It’s hardcore swing with specialty pillows.”
Although the male and female contestants for the January event are mostly from the fierce worlds of MMA and boxing, kids will still sleep soundly after seeing the fights.
“The only difference between our fights and MMA fights is that nobody gets hurt,” he said.
“Fighters don’t like getting hurt, and there are a lot of people who don’t want to see blood. They want to see good competition, they just don’t want to see violence.”
The fact that so many people have grown up denigrating their siblings, friends and parents with pillows makes the sport accessible, which he hopes will help reach a new audience.
“You can call it an alternative sport, but we think it will have an appeal to the general public,” he said.
“Think about how they mixed country music with rap music and brought these diverse audiences together. That’s what we’re doing, and we’re hoping that will attract a different kind of viewer.”
The three-round fights will be available on the FITE sports streaming platform.
cnn Sport Gt