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Nvidia releases new high-end RTX 4090 GPU after previous generation was gobbled up by crypto miners • TechCrunch


Nvidia has announced its next generation of graphics cards, the RTX 4 series, including the $1,599 flagship RTX 4090 and the slightly more affordable 4080. The upgrade comes at an interesting time for PC users, who have been starved of the GPU market by crypto miners for years and now have a choice between their long-awaited old cards or the shiny (and expensive) new ones.

The Series 4 is (as you’d expect) a significant upgrade over the Series 3, which dominated the crypto mining scene and a few other compute-intensive applications and, as a result, was bought in droves. by bots and other shady operations whenever they were available. This had the effect of reducing availability to virtually zero and inflating the price of powerful cards.

It was an opportunity for Nvidia’s eternal rival, AMD, with an emphasis on price and efficiency – more power per dollar – and the fact that you could actually buy their cards. Probably more people have switched to AMD in the past two years out of frustration with the market than out of a desire to save a little energy and money. (Full disclosure, I was one of them.)

But now Nvidia is back and making a game for whales with its next-gen GPUs, which for now will undoubtedly be the most powerful on the market by far. AMD also has its next-gen debut, although Nvidia tends to maintain the “fastest card, but at what price?” status.

In addition to increasing the number of cores, processors, shaders, and the performance jump required in today’s games, Nvidia is pushing its new “Ada Lovelace” architecture. This speeds up special processes that improve image quality, such as ray tracing for lighting and Deep Learning Super Sampling, a complicated image generation technique that increases frame rates and visual fidelity.

They boast at length about the abilities here. As a demonstration of some of the techniques, Nvidia has worked with Valve to “re-imagine” the classic mind-bending first-person puzzler Portal, which will get ray tracing and DLSS in a new free version for anyone who uses it. already have (which is fair on everyone now). It looks pretty good:

It also includes tensor cores focused on AI-adjacent operations, which should allow new GPUs to perform both AI-powered graphics operations and pure neural network elements (like the execution of Stable Diffusion) faster and better.

The GPU has evolved from a tool that keeps your games running at high frame rates to a processing powerhouse for the familiar, compute-intensive workflows that keep CPUs and older GPUs running in circles.

The idea of ​​running a modern text-to-image generator or a local instance of something like GPT-3 is appealing to many for a variety of reasons and many of them will spend a grand for the privilege. The cards will be available from November.


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