Netflix has again increased the prices of its subscription services in the United States and Canada. All new subscribers will see the new prices starting today, and existing customers will receive an email notification 30 days before the increase takes effect.
The increases were first reported by Reuters, which told Netflix: “We are updating our prices so that we can continue to offer a wide variety of quality entertainment options.”
The new prices are as follows:
- Basic (1 stream, 480p): $8.99 → $9.99
- Standard (2 streams, 1080p): $13.99 → $15.49
- Premium (4 streams, 4K): $17.99 → $19.99
In Canada, the new prices are $16.49 for Standard and $20.99 for Premium, with Basic unchanged at $9.99.
The last increase dates back to 2020 (the norm went from $13 to $14) and before 2019 (from $11 to $13). We imagine that they waited until January just so that no one could say that they raised the price three years in a row.
The pandemic has seen something of a historic surge in demand for TV and movies, and while Hollywood is still trying to hammer out its strategy, Netflix has confidently doubled down on a winning formula and slipped the bill to its customers.
While no one likes wasting another dollar a month, the value proposition is hard to deny with the platform’s seemingly endless selection of increasingly international productions. The hit “Squid Game” is just one example of a show that probably wouldn’t have been made (indeed, the creator bought it unsuccessfully for years) if not for Netflix’s deep pockets.
Expect an email detailing the changes soon – you’ll have the option to edit or cancel, but who among us has the strength to do so? Just use the increase as justification to watch 10% more shows.