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Naomi Osaka revealed as the new face of Louis Vuitton | Tennis News


Naomi Osaka to appear in Louis Vuitton’s Spring / Summer 2021 campaign after being unveiled as the brand’s new ambassador; the Japanese superstar will travel to this year’s Australian Open as one of the favorites to win the Daphne Akhurst Memorial Cup for the second time in three years

Last updated: 13/01/21 16:46 pm

Naomi Osaka has been unveiled as the new face of Louis Vuitton

Naomi Osaka has been unveiled as the face of Louis Vuitton after a year of success on the ground and campaigning for social change.

Osaka, who is of Japanese and Haitian descent, used her platform to draw attention to racial injustice during last year’s US Open, which she won.

The 23-year-old wore a different face mask for each match at Flushing Meadows bearing the name of a black victim of violence on her way to win the women’s singles title.

The Vuitton brand described Osaka as “multi-faceted, independent and modern” and “one of the most influential tennis players of all time”.

Osaka, who will make her debut as the Maison’s last ambassador in the Spring / Summer 2021 fashion campaign, would perfectly embody the Louis Vuitton woman.

“Wow, this is really crazy,” the Japanese star wrote on her Twitter and Instagram accounts. “Honored to be the new ambassador of the house @LouisVuitton.

“Funny story: I first bought an LV bag for my mom when I was 16 as a birthday present and it’s been a bit of a tradition ever since. Do I call it a moment of full circle? Yes. “

The label accompanied the announcement with campaign photos taken by the artistic director of the women’s collections, Nicolas Ghesquière.

“Apart from tennis, my most precious passion is fashion; and there is no brand more iconic than Louis Vuitton, ”said Osaka, world No.3, who is Sports Illustrated Sportswoman of the Year for 2020, highest paid female athlete of all time by Forbes and one of Time magazine’s 100 most influential people.

“It’s such an honor to work with Nicolas – he’s a designer I admire so much and we share a mutual love for Japanese culture and style. Becoming a global brand ambassador is truly a dream come true for me. . “

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Ghesquière, artistic director of Louis Vuitton since 2013, paid a vibrant tribute to the tennis star on her Instagram account, describing her as a “model for all”

“Naomi is an exceptional young woman who represents her generation and is a role model for everyone,” he writes.

“Her career and her beliefs are inspiring and I am in awe of Naomi. She stays true to herself and doesn’t compromise on her values. I can’t wait to share new projects with Naomi in the coming year! ”

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This is the message from Sky Sports presenters and journalists, who have come together to support a new campaign to raise awareness of online hate and abuse on social media.

This is the message from Sky Sports presenters and journalists, who have come together to support a new campaign to raise awareness of online hate and abuse on social media.

Osaka, preparing for the opening of the Grand Slam of the Year at the Australian Open in Melbourne, has previously made an appearance in American Vogue and paraded its first capsule collection at New York Fashion Week, designed in collaboration with the Japanese label ADEAM.

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