THE typical Brit refrains from speaking his mind four times a day – so as not to upset others.
A survey of 2,000 adults found that 83% regularly avoid expressing opinions or sharing personal disclosures for this reason.
These include, “I don’t want to see any more pictures of your dog”, “eating with your mouth closed”, and “why didn’t you answer me?”
But despite their reluctance to share their inner thoughts, 57% think the world would be a better place if people told others what they really think.
Although 73% admit that the occasions when they have revealed their honest opinions have left them riddled with anxiety.
The search was commissioned to mark the launch of Dark Maltesers, which also unveiled a selection of ‘confession cakes’ for sale at the ‘Honesty Baked In’ bakery in London on August 3.
The limited-edition treats will contain icy messages of thoughts that many would love to say out loud, such as “I’ve got the ick”, “I’m not busy, I just don’t want to come” and “I borrowed your clothes without asking “.
A Dark Maltesers spokesperson said: “Being an honest person is of course considered the right way to be.
“But in practice, it can be harder than you think – so to make it easier for you to share your opinions, we’ve created ‘Confession Cakes’.
“It’s our way of making the truth a little easier to swallow – literally.”
The study also found that 77% of respondents believe they are persuasive when they avoid sharing their honest opinions.
Such scenarios include telling your barber you like your new haircut when you don’t, and praising the chef for a meal you didn’t really enjoy.
Almost half (49%) have become so accomplished at sounding sincere about what they say in circumstances like these that they feel they deserve an Oscar.
But this reluctance to be more candid appears to be frustrating, as 21% wish they had the confidence to speak their mind easily.
However, 56% of respondents say they prefer people to say what they really feel.
And 73% agree that sometimes you have to hear the truth, even if it’s hard to hear it.
The research, carried out via OnePoll, also found that 28% admit they feel better when they are honest with others.
A Dark Maltesers spokesperson added: “Sometimes keeping your opinion to yourself can cause long-term problems.
“While carrying your true thoughts with you can be quite a burden.
“So we want to encourage adults to break free from those shackles and not be afraid to be more honest.”