More than four years after a new, more accurate moose crossing sign was created, the design of an Alberta woman has been installed along a highway near Calgary.
The sign features a depiction of a moose with a shorter tail, less protruding chest, longer legs, and a more “stately” “proud” muzzle than the previous version, which graphic designer Chloe Chapdelaine found anatomically incorrect.
Chapdelaine redesigned the moose crossing sign when she was an 18-year-old student in Foremost, Alberta. Embarrassed by the “sloppy” depiction of the iconic Canadian animal, she pulled out a sharpie and drew a new one, sending it to several different departments and transportation agencies with a light-hearted criticism of why the sign should be exchange.
“I told my coworkers about it and I was like, ‘Hey, did you notice the sign on the freeway? What do you think?'” she told CTV National News. “They were all like, ‘Oh my God. Is that even a moose? Does that look like a moose to you?'”
In early 2021, the artist received a message from Transport Canada requesting the rights to use the image she created on new signs and in the agency’s handbook.
On Thursday, she helped install what is believed to be the first of the newly designed traffic signs.
“Just to see it in person, it doesn’t even feel like it’s real life right now,” Chapdelaine laughed. “I could be a grandmother, with my grandchildren, literally saying, ‘Hey look! Chloe drew this!”
Although traffic signs are not usually extinguished until they fall into disrepair, when the contractor responsible for maintaining highways in the area discovered the change, he wanted to take over the connection local.
Although Chapdelaine did not receive financial compensation for the design, she could not deny the legacy it would bring.
“It’s such a great Canadian legacy to have,” she said. “I feel like I’ll never do anything more Canadian than that.”
– With files by Anthony Vasquez-Peddie
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