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Meta says ad-free Instagram client The OG App is breaking its rules – TechCrunch

Last week, a startup called Un1feed launched an Instagram client called The OG App, which promised an ad-free, suggestion-free home feed as well as features like creating custom feeds like Twitter lists. The app raked nearly 10,000 downloads within days, but Apple removed the app from the App Store for breaking its rules earlier this week.

Separately, Un1feed said Meta deactivated the personal Instagram and Facebook accounts of all team members.

Meta didn’t say whether they asked Apple to remove the app from the App Store, but it said the app violated its rules.

“This app violates our policies and we are taking all appropriate enforcement action,” a spokesperson for Meta told TechCrunch. The company also highlighted a blog post on clone sites.

In response to The OG App being removed from the App Store, Un1feed accused Apple of “collusion” with Facebook.

“Everyone knows Instagram sucks. We improved it and got a lot of love from users. But Facebook hates its own users so much that it’s ready to smash an alternative that gives them a clean, ad-free Instagram. Apple is colluding with Facebook to bully two teenagers who made Instagram better,” the startup said in a statement to TechCrunch. We’ve asked Apple for a comment, and we’ll update the story if we have a response.

The app is still live on the Google Play Store. So, the founders said Android was “the obvious choice for users who want privacy, freedom, and optionality.” The app’s creators said they are still working on have the application re-listed on the App Store. However, this seems unlikely in its current form and after these statements.

After launch, a few users questioned the app’s login methods that locked some users out of their accounts or showed them a login prompt from a different location. The OG app explained that reverse engineering Android API for Instagram to operate certain parts of the application. Additionally, he was working on a new login experience that fixed a lot of issues.

Last night, The OG APP noted that there was several applications on the App Store that replicate the Instagram experience. But some of these desktop apps are likely to be wraps around Instagram for the web. For now, iPhone users wanting an ad-free Instagram client will have to wait.

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