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Longtime LinkedIn executive Joann Wu to join Uber in January – TechCrunch


Joann Wu, a longtime LinkedIn executive who has spent more than a decade at the company working on user experience and product design, is switching to Uber. She will join Uber as VP of Product Design starting Jan. 3, where she will report to Director of Product Sundeep Jain.

Wu told TechCrunch that she has a long history of using Uber and Uber Eats, the company’s food delivery business unit. “I see Uber as a platform that makes it easy to do both – ‘go’ and ‘get’, and we can do a lot of things with design to do those two things really, really well every day and make people’s lives a little more a little easier.

Joann Wu. Image credits: Uber

Wu started at LinkedIn as a senior UX designer in content and publishing, and held various positions throughout his tenure, including that of senior director of product design. In March 2021, she took on the role of Vice President of Product Design, where she led LinkedIn’s global consumer product design team. She led the redesign of LinkedIn’s website and mobile app, created LinkedIn News, and launched the LinkedIn publishing platform.

While at LinkedIn, the platform grew from around 100 million users to over 800 million.

“Design is the bridge between humans and technology,” she said. “A great experience will turn users’ intent into action and add value to their lives. “

Uber is constantly rolling out or experimenting with new features – like being able to book a car at an airport or adding a new mapping feature to its Eats business unit – so Wu will surely be busy.


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