Link-in-bio platform Linktree is the latest company looking to integrate NFTs into its service, as the company has revealed a set of new features that will allow creators to showcase their NFTs and “build a community around them.” the property”. The company claims that with this new launch, creators will have new ways to monetize their craft and create a digital identity. The new features were developed in partnership with the NFT marketplace OpenSea.
The company’s new “NFT Gallery” link feature allows users to showcase their NFTs on their Linktree. Creators can add an OpenSea collection URL to generate a preview and have the ability to connect their Metamask wallets to verify collection ownership. Or, creators can connect their Metamask wallets and select up to six NFTs they own to display on their Linktree. Users can then click OpenSea to view and purchase available NFTs.
Creators can also use their NFTs as profile pictures or backgrounds on their Linktree after connecting their wallets. NFTs that have been verified will be displayed in a hexagonal frame to make them stand out as profile pictures, which is the same approach Twitter has taken with its NFT profile pictures. Backgrounds will have a verification badge at the bottom of the creator’s Linktree. Users can then click to learn more about NFT on Linktree. The company notes that it uses OpenSea and Metamask to power verification.
Linktree is also introducing a new NFT lock feature that allows creators to lock their links using a smart contract address. Only users who own NFTs from a particular collection will then be able to unlock the link by connecting their wallets to prove ownership. Linktree says this feature allows creators to make it easier to distribute benefits.
“With this launch, Linktree is delivering meaningful functionality to empower creators in the Web3 space,” Linktree CEO Alex Zaccaria told TechCrunch. “It adds value by extending the core utility of NFTs – verified ownership, monetization, and community. As the number of creators using Web3 grows, Linktree is giving these creators the tools they need to display their NFTs wherever they go. have their Linktree link and to provide exclusive incentives to their community.
The launch of the new features comes as several digital giants look to add NFTs to their platforms. Yesterday Spotify confirmed it was testing a new feature that allows artists to promote their NFTs on their profiles. Last week, Instagram announced that it would begin testing NFTs with select creators in the United States.
Given these developments, it’s no surprise that Linktree also wants to add NFTs to its platform. Today’s announcement comes as Linktree raised $110 million in capital in March. The increase brought Linktree’s valuation to $1.3 billion.
Linktree claims to have 1.2 billion unique visitors per month and to have enabled more than one million artists to generate 90 million visits to streaming providers in 2021. The company also notes that its platform is used by more than 24 million creators, artists and brands worldwide, including Selna Gomez, the Los Angeles Clippers, HBO and Shawn Mendes.