LinkedIn is rolling out a new feature that lets users schedule posts to send later.
The Microsoft-owned social network has apparently been testing the new feature for several months already, according to at least one online report dating back to August, but it appears to be accelerating the rollout now, according to a growing number of social media reports.
Matt Navarre, a renowned social media consultant and tipster, confirmed yesterday that he is now seeing post-scheduling functionality in the Android app and on the LinkedIn website itself. Internally at TechCrunch it’s a bit of a mixed bag, with some of us seeing the feature and some not, but it seems to be limited to web and Android at the moment.
Those who have the feature will see a small clock icon next to the “Publish” button in the message compose box.
When the user clicks on the clock icon, they are given an option to choose a specific date and half-hour slot that they want to schedule their post for.
While millions of marketers, influencers and “thought leaders” around the world will no doubt welcome this new feature, it should be noted that similar features have already been available for some time via third-party platforms such as Hootsuite and Buffer. However, not everyone is happy to give third-party platforms access to their LinkedIn accounts for data privacy reasons. Plus, native functionality is almost always more convenient, especially for those who only want to share specific content with their LinkedIn followers.
In truth, native post-scheduling has always been a rather notable absence from a social network as widely used as LinkedIn, which claims some 875 million members worldwide. The likes of Twitter (via TweetDeck) and Facebook have offered scheduling for a while now, not to mention email clients like Gmail that let you message while you’re in a sound sleep.
TechCrunch reached out to LinkedIn for more information on the new post-scheduling feature, including when everyone can expect to have access. We’ll update here when, or if, we receive a response.