SYDNEY— Facebook Inc. has reached an agreement with the Australian government to restore the news pages on the company’s social media platform, after a five-day hiatus due to a disagreement over payment for content.
Facebook removed news from its platform in Australia last week as legislation that would effectively require Facebook and Alphabet Inc.’s Google to pay traditional media companies for content made its way through the country’s parliament. . The legislation is widely watched around the world and could offer a model for other countries to force tech giants to pay for content.
Facebook made a few changes to the legislation as part of the deal. This includes the demand for an additional round of negotiations with media companies before binding arbitration takes effect, as well as increased recognition of any deal that Facebook makes on its own with publishers, a statement said on Tuesday. government and government officials. In return, Facebook planned to restore the news pages on its platform in Australia in the coming days, the statement said.
At a press conference, Australian Treasurer Josh Frydenberg said Facebook chief executive Mark Zuckerberg told him the company intends to enter into business deals with Australian media to pay for the content. He did so later on Tuesday, when Australian television and news company Seven West Media Ltd. said she had agreed to provide news to Facebook, although she did not immediately provide any details of the deal.
“There is no doubt that Australia has been a proxy battle for the world,” Frydenberg said on Tuesday. “Facebook and Google have made no secret of the fact that they know the eyes of the world are on Australia.”