Black News Channel has grown its reach 20-fold in about seven months, as part of its new CEO’s ambitious plan to shake up the cable TV news landscape and provide an alternative that looks through the prism of black Americans.
Since taking over the channel last July, Managing Director Princell Hair has entered into distribution deals with Xfinity of Comcast Corp., DirecTV of AT&T Inc., Dish Network Corp. and others, thus increasing its potential audience to more than 52 million households. about 2.5 million.
Mr Hair has also spearheaded a redesign of the network’s lineup, recruiting top-level commentators Charles Blow and Marc Lamont Hill, whose shows will provide coverage and analysis that network executives and newscasters believe. Black Americans don’t go anywhere else.
“We are at the forefront of a tremendous opportunity when you look at the stories of the past year: the pandemic, the murder of George Floyd and the civil unrest that followed, a highly controversial presidential election, record unemployment and all those stories. have a disproportionate impact on black and brown communities, ”Mr. Hair said in an interview. “These are the stories we need to get out.”
When Mr Hair, a television veteran whose resume includes stints at CBS, CNN, Turner Broadcasting and NBC Sports, took the helm in July, he said he commissioned research and analysis to see which was necessary to attract viewers. Research has shown that black Americans feel under-served by news coverage choices and that community is an untapped engine of economic growth.