Klarna connects ChatGPT to its platform for faster product recommendations

Payment and shopping service Klarna is the latest company to announce its integration with ChatGPT.

The company said it was “one of the first brands to work with OpenAI to use its protocol to create an integrated plugin for ChatGPT” and is rolling out a personalized shopping experience that provides product recommendations when Klarna users ask for buying advice, inspiration and products. links via Klarna’s search and comparison tool.

Here’s how it works: users install the Klarna plugin from the ChatGPT plugin store and then can ask ChatGPT questions. For example, “I have $150, what headphones can I afford?” and receive a selection of articles relevant to this request.

Users can also ask other questions or for more product recommendations. If users tap the product link, they can also navigate to the product page on Klarna’s search and comparison tool to compare prices across its 500,000 retail partners, the company said.

“I’m super excited about our plugin with ChatGPT as it passes my ‘north star’ criteria which I call my ‘mom test’ i.e. my mom would understand and benefit from it” , said Sebastian Siemiatkowski, co-founder and CEO of Klarna, in a written statement. “And it does because it’s easy to use and genuinely solves a ton of problems – it drives tremendous value for everyone. Klarna is in a unique position to leverage the best technology and data to help people discover new products and solve consumer problems at every stage of the buying journey, and we will continue to innovate to bring these services to our 150 million consumers.

The company said the plugin will initially roll out to ChatGPT Plus subscribers in the US and Canada, and then become available in other regions “after a period of security testing, development, and improvement.”

Last month, Klarna revealed that the United States was its biggest market after seeing a 71% year-on-year increase in gross merchandise value (GMV) in the United States last year. compared to 2021. Additionally, the Klarna card went live last June in the United States with a waiting list of one million people.

The new feature comes amid OpenAI’s own announcement that it has launched plugins for ChatGPT and connected the chatbot to the internet.

Klarna is among some pretty big tech players getting into generative AI, including Apple, Microsoft, and Google.