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Kanye West, Now Ye, Won’t Buy Speak: NPR

Ye, the rapper formerly known as Kanye West, speaks to former President Donald Trump on October 11, 2018.

Saul Leob/AFP via Getty Images

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Saul Leob/AFP via Getty Images

Kanye West, Now Ye, Won't Buy Speak: NPR

Ye, the rapper formerly known as Kanye West, speaks to former President Donald Trump on October 11, 2018.

Saul Leob/AFP via Getty Images

The agreement between Ye and Parler, dubious at first, is broken.

The conservative social media platform confirmed in a statement to NPR that it had terminated a previous deal to sell the site to Ye, the rapper and mogul formerly known as Kanye West.

“This decision was made in the best interests of both parties in mid-November. Parler will continue to pursue future growth opportunities and the evolution of the platform for our vibrant community,” a company spokesperson said. mother of the network, Parliament Technologies.

Ye was widely condemned for repeatedly making anti-Semitic remarks, including saying ‘I love Hitler’ and denying the Holocaust during a Thursday appearance on an alt-right show hosted by Alex Jones, a conspiracy theorist who owes more than $1 billion in damages to the parents of Sandy Hook shooting victims.

The Ye-Parler deal was previously expected to be completed by the end of the year.

Before signing the now-collapsed deal, Parler was desperately looking for a buyer to help save the company, which had been in financial trouble for months, according to a person familiar with the business.

It’s unclear whether Ye’s anti-Semitism had anything to do with the failed acquisition, but the person said Ye’s growing isolation in the business world was a factor.

Talking became a hit among former President Trump’s fans after the 2020 presidential election, as right-wing critics touted him as an alternative to Facebook and Twitter. It was a key organizing site for some of the rioters who stormed the Capitol on January 6. Hundreds of them posted photos and videos on Talk about the violence from that day, leading Apple and Amazon to cut ties with the platform.

Since then, Parler has struggled to survive amid a declining user base and growing competition in the world of right-wing social media. Other alternative networks, including Trump’s Truth Social site, have attempted to become the go-to alternative to Twitter. The increasingly crowded domain also includes Gab and Gettr sites.

Parler has 40,000 daily active users, according to data from analytics firm Apptopia. Twitter, by comparison, has over 200 million.

Ye sought out Parler after he was banned from social media platforms Twitter and Instagram for his anti-Semitic posts. New CEO Elon Musk reinstated Ye’s Twitter account in November.

Ye was also convicted for meeting Holocaust-denying white nationalist Nick Fuentes at former President Donald Trump’s Mar-a-Lago resort last week.

In October, Adidas removed Ye from its clothing line after the former rapper made anti-Semitic comments.

NPR’s Bobby Allyn contributed to this report.

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